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Mobile video ads poised to explode, but brands must make investment: L2 – Luxury Daily

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February 2, 2016

Image courtesy of Michael Kors

Image courtesy of Michael Kors

Zoolander infiltrates high fashion as film premiere approaches
Italian fashion house Valentino and Vogue magazine agree: male model Derek Zoolander is so hot right now.
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Mobile video ads poised to explode, but brands must make investment: L2
Video is a costly but necessary component of a brand’s media buy, according to a new report from L2.
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Dior parties at Boom Boom Room for Poison Girl effort
French fashion house Christian Dior is writing a new narrative for its Poison fragrance line in a bid for a younger demographic’s interest.
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Holt Renfrew springs into new season with consumer-centric campaign
Canadian department store chain Holt Renfrew is giving the spotlight to a cast of devoted shoppers to showcase the community that exists across its nationwide footprint.
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Jaguar Land Rover invests in autonomous driving development programs
British automaker Jaguar Land Rover is investing in a “living laboratory” to help develop connected and autonomous vehicles.
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Bang & Olufsen fields omnichannel retail via visualizer app
Denmark’s Bang & Olufsen is helping consumers envision the placement of its audio and visual products through a new room configurator application.
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Ritz-Carlton Macau gives children special welcome to encourage family travel
The Ritz-Carlton, Macau is making itself a site for all occasions with its latest set of promotions.
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Why loyalty points may become mobile wallets’ primary currency
The staying power of consumers’ wariness regarding security and digital wallets has prompted a slew of brands to enable customers to make mobile purchases using loyalty points, a trend likely to catch fire in 2016.
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Creative directors, DVF, Krug and Belstaff – Live news
Luxury Daily’s live news from Feb. 1 – Berluti, Brioni latest luxury houses to lose creative directors; DVF inspires individuality, equal opportunity with help from model mogul; Krug pairs vintages with vegetables in limited engagement experience; Belstaff reinforces heritage with move back to Britain.
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Marc Jacobs, NYFW: Men’s, private planes and Porsche – News briefs
Today in luxury marketing – Marc Jacobs speaks on “My America” campaign; CFDA, Snapchat, Tumblr team for New York Fashion Week: Men’s; A jet to match my handbag: Bombardier’s craziest demands for luxury private planes; Porsche CEO has no plans to go down self-driving route.
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Resurgence of SMS marketing
For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.
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