Pay-per-view jumps to mobile, despite slow payment adoption fears

By

Now that consumers are more interested in avoiding cable packaging deals, the opportunity for pay-per-view on mobile is greater than ever before, but networks may remain dubious due to slow mobile payment adoption.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Cole Haan laces up Apple Pay, tying in shoppable Instagram content

By

Cole Haan is one of the premier lifestyle brands tapping a new in-application feature that enables users to browse Instagram content and purchase items directly within the app via Apple Pay, underscoring the need for shoppable social newsfeeds.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post

By

How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Allstate drives up brand merchandise sales with updated in-app rewards

By

Allstate Insurance is providing consumers with more incentive to drive safely by updating its application to feature Allstate Rewards, a platform that enables users to accumulate points to redeem for deals such as gift cards, local offers and brand merchandise.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Neiman Marcus expands visual search to provide instant gratification to consumers

By

Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Mobile Minutes: Facebook’s digital assistant; Tumblr goes mobile-friendly; YouTube Gaming; Amazon’s smartphone surrender

By

Today in mobile marketing – Facebook tests AI-based digital assistant in challenge to Siri; Yahoo’s Tumblr gets mobile-friendly in bid to lure developers, brands from Facebook, Twitter, Snapchat; YouTube Gaming launches to take on Twitch; Amazon reportedly laying off engineers after Fire phone flameout.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

How Express could introduce two-way Snapchat marketing to retailers – Mobile Marketer

By

Mobile Marketer today – How Express could introduce two-way Snapchat marketing to retailers; Harley-Davidson brings Periscope on the road, revealing 2016 lineup.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Nina Ricci sweetens gaming participation via fragrance giveaway – Luxury Daily

By

Luxury Daily today – Nina Ricci sweetens gaming participation via fragrance giveaway; Stuart Weitzman shows VMA viewers its dance moves in first TV commercial.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Rewarding healthy lifestyles: The next wave of loyalty

By

In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Dunkin’ Donuts overflows competition with mobile gift and coupon blitz

By

Dunkin’ Donuts is dispersing mobile gift cards to winners of its latest social media sweepstakes and is offering a coupon to application users ahead of back-to-school season, proving it has the wherewithal to dethrone Starbucks as a food and beverage leader in mobile.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

MasterCard tees up contactless payments with cardholder discounts at The Barclays

By

MasterCard is attempting to help drive adoption of new payment technologies among golf fans at The Barclays in New Jersey by offering its cardholders a 10 percent discount when they use their MasterCard cards at the point of sale or leveraging Qkr! with MasterPass to order ahead.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Mobile Marketing Summit New York Sept. 16: Sears, Citi, Pep Boys, Forbes, AccuWeather, Washington Post

By

Registration is open for the sixth annual Mobile Marketing Summit: Wearables and Holiday Focus 2015 in New York on Wednesday, Sept. 16. The daylong event at the Time & Life Building in midtown Manhattan will feature speakers from Sears, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship (see below for registration and agenda).

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Tarte serves matches to mobile users’ favorite shades via augmented reality

By

Cruelty-free cosmetics manufacturer Tarte is the latest beauty brand to integrate with augmented reality for retail, enabling fans to scan items of a particular shade and receive shoppable product suggestions in that color.

Share on FacebookShare on LinkedInShare on Twitter
Entire article