Another piece of the puzzle is falling into place for mobile wallet solution Isis, which this week revealed a list of retailers it is partnering with, including Macy’s, Foot Locker and Jamba Juice.

American Express has rolled out a new mobile offers service that recommends and ranks relevant merchant deals based on a cardmember’s spending history and location.

Speaking to a bigger issue from marketers to monetize content, 20 percent of revenue from mobile applications comes from three percent of users, according to a new study from ABI Research.

RBS Citizens Financial Group is building its mobile repertoire via an application for Android devices that lets both consumers and business clients manage their money.

Mobile Marketer today – Mobile data traffic takes off, outpacing revenue opportunities; Sunkist ramps up mobile CRM efforts to build stronger brand engagment.

Luxury Daily today – American Express taps app for exclusive insider’s guide; Marc Jacobs pushes menswear via desert-set social video.

Some of the ways that marketers with a mobile play can go beyond the norm with social media and more meaningfully connect with consumers.

EBay has updated its Fashion iPhone application to not only let consumers browse by brand and pinpoint exactly what they are searching for within a category, but make the overall shopping experience easier.

Users of television loyalty application Viggle have redeemed their points with reward partners such as Amazon and Starbucks more than 375,000 times, pointing to the synergy that can result when mobile and TV are leveraged simultaneously to engage consumers.

Whole Foods Market is rewarding shoppers who practice an ecofriendly lifestyle with mobile coupons as part of a campaign to increase awareness of poverty.

American Eagle Outfitters’ aerie recently pushed users to “Like” the brand’s Facebook page via an SMS message that included a free shipping offer.

After piloting a mobile loyalty program at three spots late last year, frozen yogurt franchise Yumilicious has rolled out the initiative to 15 locations in Texas and South Carolina.

Mobile Marketer Daily – Mobile minefields – and how to avoid them; 8pc of magazine pages contained mobile bar code in Q1: study.