How social influencers are disrupting mcommerce in industries besides retail

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While the retail sector has perhaps benefited the most from advertising partnerships with social influencers – such as fashion and lifestyle bloggers – mobile-first sales opportunities still abound for marketers in a slew of other industries, including travel, home décor and food and beverage.

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Announcing Mcommerce Summit 2016 New York May 5

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Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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EBay uncorks more extensive product inventory via wine app collaboration

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In a reflection of its efforts to maximize mobile sales, eBay is rolling out a new digital shopping destination for wine enthusiasts powered by mobile application Drync, enabling consumers to browse a wider selection of bottles from the alcohol platform’s network of retailers.

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Energizer sees 400pc lift in purchase intent through in-store beacons

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Energizer elicited 411,641 in-store engagements through a beacon-powered campaign that served nearby shoppers, who were leveraging various shopping applications, an in-depth look at its EcoAdvanced batteries.

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Jaguar Land Rover saves time with item-tracking integration

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British automaker Jaguar Land Rover is saving consumers’ time with more than its vehicles’ performance.

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Mobile Minutes: Snapchat’s Olympics deal; Xiaomi’s smartwatch; Google’s Trips app; MLB and virtual reality

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Today in mobile marketing – Snapchat scores unique deal with NBC to showcase Olympics; One of China’s hottest startups is launching a smartwatch to rival the Apple Watch this year; Google said to be testing a travel app; Why Major League Baseball teams are turning to virtual reality.

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Snapchat user-generated campaigns take extra due diligence, but reap benefits – Mobile Marketer

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Mobile Marketer today – Snapchat user-generated campaigns take extra due diligence, but reap benefits; Toyota’s Latin musician Snapchat collaboration intertwines channels for innovative storytelling.

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Fendi invites consumers to find eyewear match through multisensory exploration – Luxury Daily

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Luxury Daily today – Fendi invites consumers to find eyewear match through multisensory exploration; Daughters steal the show in Mother’s Day promotions.

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Mobile apps vs. mobile Web: Do you have to choose?

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In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

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Will Dunkin’ Donuts’ mobile ordering expansion help overthrow Starbucks’ throne?

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Dunkin’ Donuts is bringing mobile ordering to the metropolitan New York area this May while promoting the latest version of its application, suggesting the chain is barreling full steam ahead when it comes to tackling Starbucks’ stronghold in urban locations.

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Announcing Mcommerce Summit 2016 New York May 5

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Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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Mobile sales volume projected to reach 2.05B by 2020: report

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Consumers’ growing adoption of smartphones with larger screens will contribute to the rapidly growing pace of digital commerce, with mobile-enabled sales volume projected to reach 2.05 billion by 2020, according to a new report from Ovum.

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OpenTable’s redesigned iPhone app strikes balance between dining and discovery

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Restaurant reservation service OpenTable is ramping up mobile bookings by redesigning its iPhone application, enabling users to enjoy faster visual browsing of eateries based on elements such as proximity, availability and personal favorites.

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