Jim Beam launches mobile donation campaign for US troops
Beam Global Spirits & Wine Inc. has integrated mobile donations into its new Jim Beam Bourbon campaign to salute the American troops.
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Beam Global Spirits & Wine Inc. has integrated mobile donations into its new Jim Beam Bourbon campaign to salute the American troops.
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First it was the Internet and now it is mobile. New technology is creating a plethora of challenges for retailers, one of which is the new, empowered consumer.
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With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the application stores.
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MixMobi has launched a mobile coupon platform that lets retailers use text messaging, RSS, email and social media networks such as Twitter and Facebook to create offers and send them to all mobile devices.
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The Progressive Group of Insurance Companies has launched an iPhone application and a mobile Web site that let consumers pay for their insurance via their handsets.
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Cellit, a provider of mobile marketing services, has launched the iWidgit, a handheld mobile coupon redemption system for easier point-of-sale integration.
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Contactless chip technology provider Inside Contactless is making its Open NFC commercial-grade NFC protocol stack available in a free and open source edition.
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A shopper using a mobile device to help make in-store purchase decisions is no longer an emerging behavior. It is established behavior.
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ShopRite, Safeway and Kroger along with other grocery chains are serving mobile coupons via Verizon Communications Inc.’s new free digital coupon service.
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Hearst Communications Inc.’s Esquire magazine has partnered with Scanbuy to let consumers buy items via mobile devices and 2D bar codes.
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