Target tests mobile loyalty app to drive in-store purchases

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Target is testing a new loyalty program called Redperks that centers on a mobile application enabling users to earn points by scanning a bar code every time they make a purchase.

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Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

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Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Expedia.ca competes in tight mobile travel sector with loyalty program

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Expedia.ca, the Canadian branch of the travel conglomerate, is ramping up to drive sales of hotel rooms, trip packages, car rentals and other leisure activities by enticing consumers to join mobile-optimized loyalty platform Expedia+, a tactic that is imperative for any travel marketer.

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Starbucks partners with Concur to bridge business expenses, mobile rewards

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Starbucks is extending its expertise in mobile payments to business travelers through a new partnership with expense reporting system Concur.

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Grow Financial leverages Apple Pay to lure younger customers on mobile

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Grow Financial Federal Credit Union has integrated with Apple Pay, as it reaches out to a growing number of consumers banking on mobile, especially younger customers, with enhanced payment information protection services.

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Mobile Minutes: Ericsson sues Apple; Galaxy S6 unveiling; YouTube Kids app; Samsung’s wage freeze

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Today in mobile marketing – Ericsson sues Apple for telecom patent infringement; Samsung’s Galaxy S6 is mainly a showroom for what’s inside; YouTube Kids: What parents need to know about the new app; Samsung freezes salary increases as it prepares for mobile war.

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Pepsi becomes positive symbol for families in video reunion campaign – Mobile Marketer

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Mobile Marketer today – Pepsi becomes positive symbol for families in video reunion campaign; Google’s updated flight-search tool spikes fear among booking apps.

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Lexus drives interest in LS with image-centered Vanity Fair ad – Luxury Daily

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Luxury Daily today – Lexus drives interest in LS with image-centered Vanity Fair ad; Apple Watch aims for fashion recognition with Vogue ad placement.

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Native advertising is underused in the mobile context

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It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”

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Sephora holds first sweepstakes on Snapchat to up social clout

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Beauty products retailer Sephora is running its first sweepstakes on Snapchat, a photo-sharing application for smartphones and tablets, to build its database of social media followers.

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Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

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Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Spotify, Facebook tap carrier billing for streamlined checkout

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Spotify and Facebook are leveraging mobile payment firm Boku’s new Phone-on-File platform, which enables customers to store mobile phone numbers as their payment method of choice, offering a streamlined checkout process for one-time and repeat purchases.

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Virgin America ups stake in mcommerce with Visa Checkout integration

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Virgin America is the first United States airline to integrate with Visa Checkout, a platform which does not require consumers to enter in credit card information while completing a purchase online or on a mobile device, proving that the airline industry continues to move quickly into the mcommerce sector.

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