Mobile video to accelerate mobile advertising value proposition

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Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.

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Mobile becomes battlefield for live-event ticketing

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Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.

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Lesser-known social networks offer holiday marketing opportunities for retailers

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While retailers are ramping up their Facebook and Twitter campaigns for the 2014 holiday season, when it comes to reaching the increasingly important mobile shopper, they would do well to not overlook social media sites such as Tumblr, Wanelo and We Heart It.

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Tesco tests mobile payments service for easier grocery shopping

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Tesco, a multinational retailer of groceries and general merchandise, has announced trials of a mobile payment service for customers via the PayQwiq service.

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Louisville Slugger aims for the fence with mobile-optimized Web site

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Baseball gear manufacturer Louisville Slugger has announced a collaboration to revamp its ecommerce offerings and provide all of its products in one convenient place.

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Marni bolsters social media presence before 20th anniversary

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Italian apparel and accessories label Marni is expanding its social media presence just in time for Milan Fashion Week with new Twitter and Instagram accounts.

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Mobile ad measurement begins to evolve beyond click-through rates – Mobile Marketer

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Mobile Marketer today – Mobile ad measurement begins to evolve beyond click-through rates; Top brands optimize their apps with iOS 8′s widgets, push notifications.

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Hasselblad creates mobile showroom via product catalog app – Luxury Daily

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Luxury Daily today – Hasselblad creates mobile showroom via product catalog app; What impact will Russian politics have on the fashion industry?

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Inviting opinion pieces on mobile commerce

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Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Mobile bookings demand skyrockets despite lack of optimized experiences: report

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Not only did the volume of mobile bookings grew 20 percent in the first half of 2014 for online travel sites, but the average booking value was 21 percent higher on mobile for air and 13 percent higher for car rentals compared to desktop, according to a new report from Criteo.

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Sears’ app-supported vehicle pickup adds more options

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Sears is expanding its Shop Your Way mobile application with more extensive features for its In-Vehicle Pickup option, including allowing customers to return and exchange items from their car.

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Zola introduces gift tracking, mobile Web integration upon release of iOS 8

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Online wedding registry Zola is taking advantage of the release of iOS 8 by integrating gift tracking and Web capabilities to its mobile application.

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Nordstrom employs New York Instagrammers to personalize fall accessories

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Department store chain Nordstrom gathered a group of Instagram aficionados to photograph its fall accessories to add a personal touch to its ecommerce pages.

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