By Chantal Tode
Following the success of a mobile ordering pilot with PayPal, Jamba Juice is working on developing its own branded mobile ordering and payment solution that can be rolled out more broadly across its store base.
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By Lauren Johnson
Kenneth Cole, Timberland, Exhale Spa and Alex and Ani are a few retailers that are participating in a new pilot program that rewards consumers for downloading a mobile shopping application.
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By Lauren Johnson
Gap is getting the word out about a time-sensitive, in-store promotion via a mobile advertising campaign.
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By Chantal Tode
Quick-service restaurant chain Fazoli’s has launched a mobile pilot in three markets to drive loyalty and engage customers on a local level.
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By Staff reports
Mobile Marketer today – Mobile data collection increases, raising new privacy concerns; Walmart exec: Customers do not care about channels.
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By Staff reports
Luxury Daily today - Four Seasons’ Beverly Wilshire enhances guest experience via mobile app; Leveraged buyout of Saks to weigh on future owner’s intentions.
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By a MCD columnist
According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.
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By Chantal Tode
With 33 percent of retailers having no plans to adopt mobile point-of-sale systems soon, the results of an IHL Group report suggest that plans to deploy smartphones and tablets in-store have slowed compared to a year ago.
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By Rimma Kats
LAS VEGAS – A Target executive at the CTIA 2013: Mobile Marketplace conference said that data and personalization will be key drivers in bolstering the mobile shopping experience across a variety of platforms.
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By Chantal Tode
Cinnamon roll bakery chain Cinnabon is leveraging mobile to help drive donations for the National Breast Cancer Foundation via a new in-store initiative.
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By Lauren Johnson
Capital Insurance Group has rolled out a new mobile application that aims to help consumers quickly file claims.
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By Lauren Johnson
American Red Cross, Oklahoma City Food Bank and World Vision are all leveraging SMS to drive donations to aid tornado victims in Oklahoma and Texas.
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By Staff reports
Mobile Marketer today – Is Google’s enthusiasm for mobile hardware waning?; Yahoo pushes mobile storage, cross-screen usage to boost Flickr.
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