Sears borrows from Pokemon Go for app-based in-store scavenger hunt

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Sears is combining two big mobile trends – real-world scavenger hunts and in-store activations – in the new Find Max game, enabling shoppers to search for clues and unlock prizes using the retailer’s shopping application.

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NY&Co rings up in-store traffic with wide-scale beacon deployment

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Following a successful beta test, New York & Company said today that it is rolling out shopkick-enabled beacons to more than 170 of its locations, enabling consumers to earn loyalty points for walking into a store and for visiting a fitting room.

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Expedia, Priceline impart travel info to mobile concierge service

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Expedia and Priceline are lending their data to mobile concierge application Mezi, which blends artificial intelligence with real people to help provide customers with travel information that drives sales.

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Atom Tickets heightens mobile ticketing competition with planned national rollout

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Atom Tickets is positioning itself as a competitor to Fandango and others in the mobile movie ticketing space by rolling out to new markets and adding another theater chain ahead of a planned national launch.

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Mobile Minutes: Nexus gets spam protection; Amazon Prime lands in India; Huawei’s smartphone sales surge; Talkshow app

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Today in mobile marketing – Nexus, Android One get spam protection update from Google; Amazon launches Prime loyalty program in India; Chinese smartphone maker Huawei’s H1 smartphone shipments rise 25pc on-year; Talkshow app adds Q&A feature for celebrities seeking Twitter alternative.

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Apple services up 19pc – not enough to offset 8pc iPhone drop – Mobile Marketer

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Mobile Marketer today – Apple services up 19pc – not enough to offset 8pc iPhone drop; Twitter’s mobile ads grab 89pc of total advertising revenue.

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Shopper marketing influences long-term behavior in digital age: report – Luxury Daily

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Luxury Daily today – Shopper marketing influences long-term behavior in digital age; Omega shows off Olympian craftsmanship with educational microsite.

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Rallying cry for transparency should mean more revenue for mobile publishers

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Both advertisers and publishers are demanding more transparency in everything they do.

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Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools

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Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.

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Poshmark expands social merchandising to men’s, children’s fashion categories

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In another reflection of the constantly evolving digital retail sector, peer-to-peer marketplace Poshmark is expanding its social selling network to include men’s and kids’ categories, highlighting the importance of continually updating social merchandising tools to drive mobile inspiration and sales.

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Mary Kay uncaps sales via beauty consultant-geared virtual assistant app

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Cosmetics brand Mary Kay is rolling out a mobile application geared specifically toward its direct sellers, enabling the independent beauty consultants to manage their inventory, create sales tickets and order new products while on the go.

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Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy

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U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.

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Mobile Minutes: Verizon buys Yahoo; Nintendo shares drop; Facebook vs. Snapchat; Clinton’s gaming app

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Today in mobile marketing – 5 things to know about the Verizon-Yahoo deal; Nintendo shares plummet 18 percent after Pokemon Go reality check; Morgan Stanley: It looks like Facebook is shrugging off Snapchat; Hillary Clinton iPhone app aims to drum up and reward supporters.

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