Kohl’s is working on a gradual mobile transformation, says exec

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NEW YORK — While Amazon may have the luxury of diving straight into ambitious retail projects, Kohl’s is focusing on slow but continuous innovations of its retail experience, according to an executive from the company.

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Registration closing soon: Mobile FirstLook 2017 New York Jan. 18

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Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey, Amazon, Vitamin Shoppe, PetSmart, Google and Forrester Research.

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Staples exec: We are making a commerce a universal experience

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NEW YORK — The Staples Easy Button is the symbol of the brand’s vision of “anywhere and everywhere” commerce, according to an executive from the company.

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Intel, Honeywell to develop in-store IoT platforms

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Intel and productivity solutions manufacturer Honeywell have teamed up together to bring the Internet of Things into retail business operations for retailers to learn more about their customers to better serve them.

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Tory Burch exec: Retail needs to bridge the online and offline gap

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NEW YORK — The future of retail lies in bridging the gaps between the online and in-store shopping experiences, according to an executive from Tory Burch.

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Mobile Minutes: Google’s smartwatches; Snapchat IPO; Windows testing team; Zuckerburg takes the stand

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Today in mobile marketing – Google’s upcoming smartwatches will borrow Apple’s ‘digital crown;’ There’s only one Snap IPO Story — its founders; Joining the Windows testing team; Mark Zuckerberg takes the stand in $2 billion lawsuit claiming Oculus theft.

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Media, mobile at the Presidential Inauguration: publishers bet on immersive coverage – Mobile Marketer

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Mobile Marketer today – Media, mobile at the Presidential Inauguration: publishers bet on immersive coverage; Verizon looks to simplify customer experience through new features in My Fios App.

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Maserati seeks to set consumers free to do what they want – Luxury Daily

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Luxury Daily today – Maserati seeks to set consumers free to do what they want; Year of the Rooster luxury items: Hit or miss with Chinese consumers?.

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The expanded power of context: M.A.D.E.

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By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.

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Uber teams with Manchester United for global brand partnership

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Uber is partnering with world-renowned English soccer team Manchester United for a global partnership that will see exclusive Man U content for Uber users around the world as well as branded rides to and from games in England.

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Registration closing soon: Mobile FirstLook 2017 New York Jan. 18

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Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey, Amazon, Vitamin Shoppe, PetSmart, Google and Forrester Research.

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Regal Cinemas hosts Oscar film fest with benefits for loyalty users

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Regal Entertainment is providing movie lovers with a way to see all the Best Picture nominees for this year’s Oscars back in theaters for a ten-day festival with exclusive bonuses for Regal loyalty mobile application users.

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TD Ameritrade tackles discomfort around talking about finances with omnichannel campaign

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Online broker TD Ameritrade is undertaking an omnichannel advertising campaign centered around the “Green Room,” a safe space of sorts where individuals are encouraged to talk about their finances.

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