Sephora shapes mobile personalization with tailored, step-by-step experience

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Addressing millennial shoppers’ desire for fast, personalized mobile experiences, Sephora today launches a new service on its mobile site and application, Pocket Contour Class, to provide tailored, step-by-step instructions for makeup application.

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Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

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Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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MasterCard and Kiip ramp up personal experiences via Priceless Surprises app

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MasterCard is partnering with mobile advertising network Kiip to delight consumers with more of the credit card company’s Priceless Surprises via a standalone mobile application, affirming that marketers are leveraging mobile as the go-to channel for surprise moments and personalized experiences.

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Wagamama lets restaurant patrons pay for meals via mobile app

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Wagamama, a British pan-Asian casual restaurant chain, is teaming up with MasterCard to let customers use a mobile application to pay for meals, adding speed and convenience to the dining experience.

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World Jewels polishes sales via customization options on mcommerce site

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Online jewelry and gems provider World Jewels is aiming to dazzle consumers and drive sales via a new mobile commerce site featuring customization capabilities and jewelry-building options, proving that accessories marketers must offer personalized pieces across all digital channels.

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Mobile Minutes: Samsung Pay launches; Facebook mimics MoPub; Virgin Mobile’s data rollover; Pebble Time on Kickstarter

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Today in mobile marketing – Samsung Pay launches at GSMA Mobile World Congress in Barcelona; Facebook is said to be working on competitor to Twitter’s MoPub; Virgin Mobile diffuses bill shock with Data Rollover; Pebble Time most funded Kickstarter ever.

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Marketers miss out with mobile radio ads lacking call to action – Mobile Marketer

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Mobile Marketer today – Marketers miss out with mobile radio ads lacking call to action; Flat app use means tighter competition for attention, higher ad prices: report
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Farfetch appeals to global voyagers through Departures effort – Luxury Daily

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Luxury Daily today – Farfetch appeals to global voyagers through Departures effort; Barneys ramps up digital efforts with new Web site.

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What the future of mobile data has in store

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By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.

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Pizza Hut’s mobile commerce goals drive connected car ordering test

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Pizza Hut’s demonstration with Visa and Accenture of a connected car shopping experience at the Mobile World Congress is the next stage in consumers’ addiction to their smartphones, built on their growing trust in mobile commerce.

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Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

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Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Mall developer Starwood offers time-sensitive mobile deals to build traffic

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Starwood Retail Partners is bringing an in-mall mobile application that offers consumers immediate deals to 10 mall properties throughout the United States to drive more transactions at bricks-and-mortar stores.

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OpenTable spins rebranding toward mobile with redesigned site, social contest

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OpenTable is continuing its goal of providing streamlined dining experiences by undergoing a rebranding, which includes a new logo, tagline and Web site that is also optimized for mobile, suggesting that more restaurant-goers are looking for dining options on their smartphones.

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