7-Eleven expands Belly loyalty program in US, Canada after trial

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Convenience-store chain 7-Eleven is expanding its use of Belly’s mobile loyalty program to more than 2,000 locations throughout the United States and Canada following a successful trial of the program.

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Peer-to-peer shopping apps: Which one will survive?

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Numerous mobile applications have emerged enabling users to buy and sell fashions but not all are likely to survive.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

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Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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State Farm claims app adds object recognition for simple submission

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Auto insurance company State Farm’s Pocket Agent mobile application now has object recognition technology, allowing users to take photos rather than keying in information, such as the make and model of the vehicles involved in a claim.

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La Cage boosts customer satisfaction via mobile order-taking technology

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Canadian restaurant chain La Cage aux Sports Bar and Restaurant is increasing customers’ satisfaction by allowing orders to be received instantly as well as food and drinks to be delivered faster, using Motorola’s mobile order-taking technology.

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Social analytics improve, paving way for bigger marketing budgets – Mobile Marketer

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Mobile Marketer today – Social analytics improve, paving way for bigger marketing budgets; Toyota leverages mobile to target in-market local car shoppers.

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Miu Miu evokes human emotion through unconventional messaging app – Luxury Daily

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Luxury Daily today – Miu Miu evokes human emotion through unconventional messaging app; Bergdorf Goodman teams with Maserati for branded fashion photo shoot.

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Brands are missing a mobile opportunity with seniors

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Unlike the trends in other age demographics, year-over-year technology use by seniors shows slow growth. The reason is that mobile devices get more complicated each year.

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Mobile Commerce Daily will not publish Monday, Sept. 1

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Mobile Commerce Daily will not publish on Monday, Sept. 1, in observance of Labor Day. Enjoy the holiday weekend!

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Target, Nordstrom boost mcommerce with shoppable Instagram images

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In the latest example of how social commerce is quickly gaining steam, Target and Nordstrom are betting the enthusiasm of Instagram users will translate to sales by making it easy to purchase products on display on the retailers’ social network profiles.

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NYC merchants collaborate on mobile loyalty to combat ecommerce’s growth

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More than 40 local merchants near the popular Union Square area in New York, including TGI Fridays and Brother Jimmy’s, are participating in a new coalition that is leveraging the power of mobile technology to increase traffic, sales and loyalty.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

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Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Juicy Couture fashions mobile-optimized site to meet upscale shoppers’ expectations

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Fashion brand Juicy Couture is overhauling its ecommerce business with an eye toward mobile in light of the expectations of high-end shoppers, who are more commonly shopping on their mobile phones today.

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