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Jim Beam launches mobile donation campaign for US troops

By Chris Harnick

Beam Global Spirits & Wine Inc. has integrated mobile donations into its new Jim Beam Bourbon campaign to salute the American troops.

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Top 20 reasons why all retailers should have mobile sites

By Giselle Tsirulnik

First it was the Internet and now it is mobile. New technology is creating a plethora of challenges for retailers, one of which is the new, empowered consumer.

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Developers look to bypass app stores, go direct: Bango

By Dan Butcher

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the application stores.

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Mobile coupons for all, not just smartphone users

By Chris Harnick

MixMobi has launched a mobile coupon platform that lets retailers use text messaging, RSS, email and social media networks such as Twitter and Facebook to create offers and send them to all mobile devices.

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Progressive enables insurance payments via mobile site, app

By Chris Harnick

The Progressive Group of Insurance Companies has launched an iPhone application and a mobile Web site that let consumers pay for their insurance via their handsets.

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Cellit expands mobile coupon redemption with app

By Chris Harnick

Cellit, a provider of mobile marketing services, has launched the iWidgit, a handheld mobile coupon redemption system for easier point-of-sale integration.

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Inside Contactless releases open-source NFC protocol stack

By Dan Butcher

Contactless chip technology provider Inside Contactless is making its Open NFC commercial-grade NFC protocol stack available in a free and open source edition.

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Evaluating mobile calls-to-action at point of purchase

By a MCD columnist

A shopper using a mobile device to help make in-store purchase decisions is no longer an emerging behavior. It is established behavior.

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ShopRite, Safeway, Kroger launch mobile coupons via Verizon

By Chris Harnick

ShopRite, Safeway and Kroger along with other grocery chains are serving mobile coupons via Verizon Communications Inc.’s new free digital coupon service.

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Esquire uses 2D bar codes within magazine for mobile commerce

By Chris Harnick

Hearst Communications Inc.’s Esquire magazine has partnered with Scanbuy to let consumers buy items via mobile devices and 2D bar codes.

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