Overall holiday ecommerce sales slow to 11pc, but mobile commerce grows: report

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A surge in mobile commerce may indirectly cause a relatively slower growth in other types of ecommerce this holiday season, according to a report from NetElixir.

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Cinnabon sprinkles mobile coupons, film partnership into latest social sweepstakes

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Cinnabon is leveraging a partnership with the upcoming animated film Storks by inviting fans to upload their baby pictures onto Twitter or Instagram for the chance to win a trip to Warner Bros. Studios and receive a mobile coupon for the brand’s newest bite-sized treats, called BonBites.

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Swoonery takes cues from Tinder for fine jewelry discovery app

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Technology-driven retailer Swoonery is looking to squash the challenges of purchasing fine jewelry online with the launch of its first mobile application.

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Mobile Minutes: Twitter’s potential sale; Facebook’s inflated video metrics; Apple’s Echo alternative; Galaxy S8 rumors

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Today in mobile marketing – Twitter surges on report it’s said to be moving closer to sale; Facebook apologizes for inflating video numbers; Apple said to be planning Amazon Echo alternative; New Galaxy S8 rumor highlights Samsung’s risky decision.

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How Starbucks is pouring inspirational, non-commerce content into its app – Mobile Marketer

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Mobile Marketer today – How Starbucks is pouring inspirational, non-commerce content into its app; Gilt unbuttons multichannel fall campaign featuring sponsored content, mobile videos.

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Luxury online purchase experience only reaching half of potential – Luxury Daily

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Luxury Daily today – Luxury online purchase experience only reaching half of potential; Paris aims to turn around tourist decline with vibrant film.

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Social media will never overtake PR

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Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.

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Driving the customer-engagement flywheel with mobile

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Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.

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Why Heineken’s on-site festival marketing includes mobile-optimized beer coupons

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Heineken enabled festivalgoers at Outside Lands 2016 to send their friends virtual beer passes through the Buddy Drinks mobile application, giving those recipients easy access to pre-purchased alcohol at the brand’s on-site location while ramping up sales for its products.

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Macy’s partnership with cosmetic service app combines beautification with at-home shopping

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Macy’s is partnering with at-home style service application beGlammed to bring the retailer’s cosmetic services straight to customers’ homes, showcasing how omnichannel marketers can marry mobile with in-person experiences.

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Marshalls surprises customers with curated gifts inspired by their Pinterest boards

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Marshalls is making some of its customers’ Pinterest boards come to life this fall with surprise packages delivered to consumers’ homes featuring gifts inspired by items they have pinned on Pinterest as part of the retailer’s Pin Pals campaign.

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Mobile Minutes: Instagram’s advertiser base; HTC’s headphone jack; Facebook’s measurement tools; Amazon’s photo prints

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Today in mobile marketing – Instagram more than doubles advertiser base in six months; It looks like another flagship phone is going to ditch the headphone jack; Facebook reveals new measurement tools and ad options for retailers; Amazon offers cheap photo prints to Prime members.

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Mondelez spreads branded content across music streaming with iHeartMedia partnership – Mobile Marketer

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Mobile Marketer today – Mondelez spreads branded content across music streaming with iHeartMedia partnership; Cheetos unpacks Halloween-themed social contest on mobile-optimized art hub.

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