Target merges art, apps and sales for unique product interactions

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Target is taking a unique approach to drive sales with a new digitally interactive art exhibit called Target Too that comes complete with an accompanying application.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

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Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Mobile should be hub of customers’ relationships with retailers: report

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While retailers continue to invest heavily in loyalty, many are failing to successfully engage digital customers, with only 24 percent of loyalty programs allowing redemption through mobile, according to a new report from Capgemini.

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Metro’s mobile app feeds appetite for grocery savings, personalization

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Canadian food retailer Metro is making grocery savings more personal for shoppers with a mobile application and a Web site section that include a flyer with deals and weekly recipe ideas tailored to individual tastes and lifestyles.

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Looped in payments app turns charitable for Boston Food Bank

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Mobile payments application looped in is hosting a fundraiser to raise awareness of the app and encourage users to purchase in-app meals for donation to the Greater Boston Food Bank, suggesting that smaller payments apps could stand to leverage live events and fundraisers to reach new audiences.

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Mobile Minutes: Meerkat raises funds; BlackBerry’s Q4 profit; Mobile’s effects on Google; Seattle passport app

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Today in mobile marketing – Meerkat raises funds as Twitter debuts rival livestream app; BlackBerry reports $28 million profit in 4th quarter; Mobile alters landscape where Google operates; New passport app could help speed travelers through Sea-Tac.

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Mountain Dew lifts veil on brand with Periscope live stream – Mobile Marketer

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Mobile Marketer today – Mountain Dew lifts veil on brand with Periscope live stream; Marketers underestimate millennials’ mobile savvy in car shopping: study.

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Digital channels influenced $1.5T in-store sales in 2014: report – Luxury Daily

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Luxury Daily today – Digital channels influenced $1.5T in-store sales in 2014: report; Brands must accommodate drastic shifts in retail landscape.

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The urgency of mobile search engine optimization

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The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.

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Jack in the Box turns live event into mobile coupon for enduring power

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Jack in the Box is extending the life of a record-setting 80-foot-tall coupon and bringing it to consumers across the country through the power of mobile, showing how even a live event can be turned into a mobile offer.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

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Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Everlane, Zulily embrace Facebook Messenger for customer service

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Retailers Everlane and Zulily are at the forefront of leveraging Messenger for one-to-one business-customer relations as Facebook looks to position the application as a communications platform.

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Free People finds synergy between music festivals and push notifications

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Urban Outfitters Inc.’s bohemian apparel brand Free People knows how to effectively time push notifications to drive sales for current collections available on its application.

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