Why Starbucks thinks retailers will want to become its partners on mobile

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Starbucks said last week that regional and national retailers could become key marketing partners as the coffeehouse chain provides more clarity on its mobile ambitions, from using My Starbucks Rewards as a currency to scaling its ordering and delivery platform.

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McDonald’s attempts mobile comeback with US app rollout

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McDonald’s is tiptoeing behind its competitors by rolling out a mobile application to United States consumers this fall, but could reclaim some of its flagging revenue with in-app coupons.

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Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post, Finish Line

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How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Finish Line, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.

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Zola enables iPad users to explore real-world wedding registry showrooms

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Wedding registry marketplace Zola is attempting to merge offline and online shopping by enabling users to view items in a real-world showroom via an iPad application and register those they like.

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Frank & Oak drives app engagement, sales with targeted push notifications

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In March, online men’s apparel retailer Frank & Oak began using a way to segment and personalize the push notifications it delivers inside its mobile application, helping it to drive sales and sign-ups more consistently throughout the month.

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Mobile Minutes: Facebook and privacy; Amazon surges; Pandora grows; LinkedIn for athletes

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Today in mobile marketing – Facebook loses appeal over access to user data; Amazon shares soar on surprise profit, market value above Walmart’s; Pandora continues to grow, but giants loom on the horizon; Can a LinkedIn for athletes ever replace sports agents?

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How over-communicating can kill brand loyalty and sever symbiotic relationships – Mobile Marketer

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Mobile Marketer today – How over-communicating can kill brand loyalty and sever symbiotic relationships; Univision taps Snapchat to score goal at Gold Cup.

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Fortnum & Mason goes “cross-channel” via Instagram takeover – Luxury Daily

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Luxury Daily today – Fortnum & Mason goes “cross-channel” via Instagram takeover; Internet retail key to reaching next generations of luxury consumers: report.

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Inviting opinion pieces on mobile commerce

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Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Chipotle says mobile payments, not loyalty, will drive customer insights

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While a number of food and beverage chains have embraced mobile loyalty, a Chipotle executive said this week that the company will buck the trend and lean on mobile payments – not loyalty – as a way to gather meaningful insights about its customers.

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Infiniti personalizes car buying via app bridging dealership, online experiences

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Car buyers who research Infiniti vehicles prior to entering dealerships are getting a more personalized shopping experience with the sales staff following the launch of a new tablet application by the automaker.

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Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post, Finish Line

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How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Finish Line, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.

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Starbucks continues driving partnerships with Lyft loyalty integration

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Starbucks is continuing its streak of teaming up with major brands by tapping ride-sharing application Lyft to offer its employees My Starbucks Rewards gold status, and enable riders to tip their drivers with the chain’s egifts.

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