MasterCard is running an NFC pilot program at movie theaters in Australia that lets consumers pay for food and drink items via their mobile devices.

Westlake Ace Hardware, which operates 88 Ace Hardware stores in several states, is delivering weather-related text alerts and special offers to help its customers be prepared when bad weather hits.

A one-week sweepstakes conducted by The Weather Channel and Universal Studios has generated four times the number of mobile entries than desktop submissions.

There are fewer fraudulent transactions in mobile compared with desktop, according to new data from ThreatMetrix.

Luxury Daily today – Saks CMO: Mobile, in-store experience to become more intertwined in 2012; Creating content is the new form of merchandising: WWD Digital Forum.

More searches are being made from mobile devices, more purchases are being made on the go, and more people are sharing their location to get good deals.

Big box retailer Best Buy is using location-based mobile ads to drive consumers in-store to check out Sharp’s line of televisions.

With consumers increasingly using mobile for price comparison, finding retail locations and shopping, retailers need to develop and think strategically about ways to integrate mobile into their overall marketing channels with smartphone and tablet uses.

A Google panelist speaking on a Mobile Commerce Daily webinar yesterday said that eBay and Sephora come to mind as retailers that took full advantage of mobile commerce during the 2011 holiday season.

More than 12 percent of traffic to retailers’ and other marketers’ Web sites now come from mobile devices, according to a new report from Walker Sands Communications.

Consumers are increasingly turning to their mobile devices to find deals, with shopkick claiming that 3 million shoppers are using its app for rewards.

Luxury Daily today – Using film festivals to change the face of mobile luxury fashion; Facebook evolution presents new kind of social commerce: WWD speaker.

Last week NRF in New York hosted retail folk, but it seemed as if every show vendor was hawking technology solutions to help retailers track product lifecycle from factory to sale.