QSRs brainstorm next-generation in-store engagement tactics to gain competitive edge

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With quick service restaurant chains trying harder than ever to fuel in-store foot traffic and sales, next-generation customer engagement strategies will likely see brands leverage multiple mobile technologies, such as portable chargers for smartphones and virtual reality headset packaging.

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Hotwire accommodates evolving travel behaviors with post-midnight mobile booking

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Hotwire is onboarding several new features into its mobile application to better suit consumers’ needs after identifying some of their typical travel habits, enabling users to book hotel rooms after midnight, choose a bed type when making reservations and secure one-way car rentals.

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Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience

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How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET.

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BeddingStyle.com sees 28pc mobile revenue jump thanks to search optimization

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BeddingStyle.com saw a nine percent increase in average order volume after making search on mobile much easier for customers, streamlining the technology capabilities for greater product viewability and relevant results.

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Mobile commerce in review: Keeping it simple

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Merchants who get bogged down by mobile’s complexity are hurting conversions. Watch this video for the full analysis.

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Mobile Minutes: Brexit and tech; YouTube takes mobile live; NYT’s VR win; Ad blocking legal win

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Today in mobile marketing – Brexit vote: What the UK leaving the EU means for tech; YouTube launches mobile live streaming; The New York Times’ VR fare nabs Cannes Mobile Lions Grand Prix; German court hands Springer partial victory in ad-blocking case.

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Advertisers should incorporate real-time content within live-stream ads – Mobile Marketer

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Mobile Marketer today – Advertisers should incorporate real-time content within live-stream ads; Ad blocking could be detrimental to mobile sites’ loading times: report.

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Sirin Labs responds to cyber security distress via secure smartphone debut – Luxury Daily

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Luxury Daily today – Sirin Labs responds to cyber security distress via secure smartphone debut; Brexit implores foreign investors but provokes domestic caution: Knight Frank.

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Cannes Lions: Virtual reality is the new luxury game-changer

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CANNES, France – According to Google statistics, virtual reality has grown by nearly four times in the last year. And while this piece of tech still lacks in accessibility to the mainstream, both brands and consumers are taking the leap and embracing it.

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Cannes Lions: Vice CEO talks about TV, media and breaking rules

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CANNES, France – Sometimes the people that you sit next to at Cannes Lions are as interesting as the speakers.

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Amazon makes it harder for retailers to ride Prime Day’s coattails

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Amazon will once again unleash a barrage of eye-popping deals in July for its second annual Prime Day promotion and savvy retailers are preparing now for an expected surge in traffic even as the ecommerce giant takes steps to prevent competitors from riding on its coattails.

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Boots uncaps IBM’s inventory-based analytics platform for iOS shopping app

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British pharmacy and beauty chain Boots is further integrating mobility into physical stores by leveraging IBM’s MobileFirst platform for its iOS application, enabling associates to browse inventory, give product recommendations based on online analytics and look up ratings and reviews.

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Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience

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How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET.

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