Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.
Within a precarious marketing landscape still looking to firmly define the wants of millennials and their younger cohort, Generation Z, a new report confirms the power of social media as a starting and ending point for brands.
Meitu, a beauty application provider, is letting consumers virtually try on makeup through its app before purchasing with the help of celebrity beauty blogger Lisa Eldridge.
Today in mobile marketing – Tablets at 35,000 feet; Facebook ‘likes’ Britain’s talent, to add jobs despite Brexit; Munchery’s struggles show how hard the food delivery business is; Instagram joins the live streaming club.
Mobile Marketer today – Cheetos uses mobile microsite as hub for comedic fashion campaign; Wrangler’s excursion into live streaming concert pays off.
Luxury Daily today – Luxury retailers get in on Black Friday as consumers plan to spend more; Women, Asia Pacific will lead luxury apparel market to $60.7B value by 2024.
Compared to other generations, millennials are 20 percent more likely to look at the elements of L.A.T.T.E. when making shopping decisions.
Millennials grew up in the age of the Internet and no longer see the majority of online ad inventory, let alone engage and click. How do you truly grab their attention?
Grubhub is making mobile ordering even easier for consumers with a tight schedule thanks to the introduction of preordering, express reordering and a new map-based search function.
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.
A new campaign from BJ’s Restaurant aims to harness the power of mobile to let customers do a good deed for a veteran with its new Buy a Hero a Beer initiative.
With the holiday season quickly approaching, retailers looking to cash in should put their chips in their online offering: online shopping will dominate Black Friday, according to a new report from Perk Inc.
Today in mobile marketing – Forget home rentals, Airbnb wants to be your travel agent; Fiat Chrysler teams up with Amazon to sell cars online; SpaceX looks to the skies to bring faster Internet; One swab from the surface of your smartphone can tell scientists all about your lifestyle.
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November 23, 2016