By Chantal Tode
Convenience store chain 7-Eleven is putting a mobile application at the center of a summer-themed promotion, providing users an opportunity to access exclusive coupons and offers.
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By Lauren Johnson
Almost half of consumers surveyed in a new report from InMobi said that mobile impacted an in-store purchase, showing the key role that the medium plays in influencing consumers to shop.
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By Lauren Johnson
Foursquare is continuing to make a name for itself in local search with a new mobile application update that lets consumers find businesses on a more granular level.
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By Staff reports
Mobile Marketer today – Mobile, social video platforms proliferate, challenging marketers; 52pc of consumers used a mobile device when booking travel in the last 90 days.
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By Chantal Tode
Grocery store chain Kroger is leveraging mobile to make its loyalty program more convenient for members, who can now download coupons, renew prescriptions and perform other tasks via the retailer’s application.
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By Staff reports
Luxury Daily today – Ferragamo engages New Yorkers via window QR code; Luxury retailers lack brand awareness in China.
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By Staff reports
Mobile Commerce Daily will not publish on Monday, May 27, in observance of Memorial Day. Thanks to all veterans for your service to our country.
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By Staff reports
It might be hard to believe, but tablets are not mobile devices and here are four reasons why.
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By Chantal Tode
Following the success of a mobile ordering pilot with PayPal, Jamba Juice is working on developing its own branded mobile ordering and payment solution that can be rolled out more broadly across its store base.
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By Lauren Johnson
Kenneth Cole, Timberland, Exhale Spa and Alex and Ani are a few retailers that are participating in a new pilot program that rewards consumers for downloading a mobile shopping application.
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By Lauren Johnson
Gap is getting the word out about a time-sensitive, in-store promotion via a mobile advertising campaign.
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By Chantal Tode
Quick-service restaurant chain Fazoli’s has launched a mobile pilot in three markets to drive loyalty and engage customers on a local level.
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By Staff reports
Mobile Marketer today – Mobile data collection increases, raising new privacy concerns; Walmart exec: Customers do not care about channels.
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