Mobile is retailers’ hotline to consumers during winter storm Juno

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As the East Coast deals with winter storm Juno, transportation, fashion and banking companies such as Uber, H&M and Refinery 29 are taking to mobile to reach customers with relevant offers for merchandise they might need during the inclement weather.

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Are mobile vouchers and millennials the right combo meal for McDonald’s?

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As its profits continue to drop, McDonald’s is turning to targeted mobile vouchers in a bid to salvage brand loyalty and drive in-store traffic as other food brands such as Dunkin’ Donuts and Starbucks go from strength to strength with their mobile rewards platforms.

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Carnival, MSC ramp up mobile offerings with shipboard gaming platforms, apps

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Carnival Corporation & plc and MSC Cruises are further integrating mobile strategies onto their cruise ships as consumers look to personal devices for betting and gaming functions, as well as quick access to trip itineraries and the latest ship offers.

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Mdot sites expected to lose 45-50pc of share in 2015: report

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Dynamic serving and responsive design mobile sites are expected to rise while dedicated mdot sites will slide further as marketers look for more efficient and scalable methods of mobile optimization, according to a recent report from Pure Oxygen Labs.

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Thorntons’ rewards program takes off, aided by targeted promotions

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Gasoline and convenience store chain Thorntons said its mobile rewards program surpassed its two-year goal in months and is on track to attract one million registrants by this spring, as program managers leverage targeted promotions to get members to visit more frequently.

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Mobile Minutes: Cablevision’s Wi-Fi phone plan; Apple vs Android war; Mobile ‘supercookies’; Motorola’s new phones

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Today in mobile marketing – Cablevision to introduce Wi-Fi-based phone plan; Apple vs Android war escalates with crippled Nexus 6 blame game; Use of mobile ‘supercookies’ is seen as a threat to privacy; What Google’s wireless plans mean for Verizon, AT&T and you.

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Mobile infrastructure, marketing advances face test in winter storm Juno – Mobile Marketer

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Mobile Marketer today – Mobile infrastructure, marketing advances face test in winter storm Juno; Kia’s Game On tennis app serves up wearable thrill.

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Vogue drives participation with It Bag vote – Luxury Daily

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Luxury Daily today – Vogue drives participation with It Bag vote; How should luxury brands and retailers continue to stoke demand in a blizzard-blighted New York market?

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Exploring legal challenges to fulfilling the potential of mHealth

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What should government, the technology and communications industries, patients and consumers, health care professionals and organizations do to protect the privacy and security of health care, medical and patient information using digital, mobile technologies?

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How mobile helped Starbucks boost foot traffic by 2pc

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Starbucks’ focus on mobile to help drive holiday foot traffic appears to have been a success, with the company reporting gains not only in traffic and but also a strong response to its holiday promotion, Starbucks for Life.

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Last-minute booking apps will need to evolve to survive

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As the number of last-minute booking applications grows, travel marketers will need to adopt newer technologies such as Apple Pay and Touch ID to offer streamlined in-app payment options and remain competitive.

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Smartphone, tablet use in car-buying research doubles: report

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Adoption of mobile devices for car shopping is increasing at a rapid pace, with the number using smartphones and tablets to research purchases doubling from a year ago, according to a report from AutoTrader.com.

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Dixons Carphone implements mobile chat to encourage informed purchases

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Dixons Carphone, a European electronics retailer, has launched TouchCommerce’s TouchChat engagement solution to ensure online support for customers while in their journey to make a purchase.

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