Happy Thanksgiving!

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Mobile Commerce Daily is not publishing on Thursday, Nov. 27 and Friday, Nov. 28 in observance of Thanksgiving. Eat up!

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Image recognition increasingly an app must-have as scanning gains ground

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With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.

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Office Depot markets to Shazam users in-store via sound system

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Office Depot is leading the way in mobile marketing with a new beacon-like strategy enabling shoppers to access offers and other content on their smartphones by connecting with the in-store sound system.

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

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Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

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Webinar on Dec. 3: Mobile Commerce Outlook 2015: Up, Down or Flat?

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Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 3: “Mobile Commerce Outlook 2015: Up, Down or Flat?” Panelists include execs from Nielsen Co. and Mobile Majority.

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Urban Outfitters, Nicole Miller in Wanelo “buy” button launch

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Social shopping network Wanelo is streamlining the customer journey by launching a “buy” button that enables purchases from within the network’s mobile application.

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RetailMeNot app maps nearby deals for more relevant savings

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The RetailMeNot mobile application has been updated with a nearby offer functionality that includes a map display showing consumers which deals are just steps away from their current location.

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Native ad budgets to jump in 2015 as programmatic takes off – Mobile Marketer

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Mobile Marketer today – Native ad budgets to jump in 2015 as programmatic takes off; Pop network embraces Tumblr to engage multiscreen fans.

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Inviting nominations: Mobile Commerce Awards 2014

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Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

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Mercedes-Benz celebrates elegance in social contest – Luxury Daily

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Luxury Daily today – Mercedes-Benz celebrates elegance in social contest; How much influence do fashion bloggers have?

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Image tips from Tinder to solve mobile’s biggest problem

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UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images.

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Macy’s leverages in-store QR codes for Black Friday giveaway

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Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win experience.

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Gap bolsters European presence with Zalando mobile Web push

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Gap’s plan to launch an online store next summer on Zalando, a European fashion Web site that receives 40 percent of its traffic from mobile, continues the United States brand’s ramp-up of omnichannel services to engage new consumers.

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