Uber, Shop Your Way prove multi-retailer rewards to be the way

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Ride-sharing application Uber is further investing in rewards after its first rollout of the partnership with multi-retailer loyalty program Shop Your Way proves successful with an expansion.

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Announcing Mobile FirstLook 2017 New York Jan. 18

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Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Citi debuts new features on app for upper-level investors

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American bank Citi is introducing additions to its iOS application that combine banking, wealth management and money movement capabilities, offering a suite of cutting-edge servicing and authentication features.

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Fortnum & Mason encourages ecommerce browsing with holiday gift hunt

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British department store Fortnum & Mason is setting consumers on a “great gift chase” to track down a Christmas character that has gone AWOL.

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Microsoft makes another attempt at mobile presence it has always longed for – Mobile Marketer

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Mobile Marketer today – Microsoft makes another attempt at mobile presence it has always longed for; Curve aims squarely at Generation Z in new campaign.

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Mobile Minutes: LinkedIn acquisition; Samsung in court; Smartwatch company closes; BlackBerry’s last smartphone

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Today in mobile marketing – With LinkedIn, Microsoft looks to avoid past acquisition busts; Supreme Court rules Samsung won’t owe Apple $400 million over patent violations; This major smartwatch company is no more; BlackBerry’s final smartphone is a return to winning form.

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Jaeger-LeCoultre brings counter service to Facebook with chatbot – Luxury Daily

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Luxury Daily today – Jaeger-LeCoultre brings counter service to Facebook with chatbot; Millennial attention will be vital for diamond industry’s future: Bain.

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How retail apps can improve user engagement and retention

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Retail apps that implement a successful user retention strategy will enjoy the benefits of long-term customer value. But those that do not will struggle to reach a positive return on their acquisition investments.

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Starbucks AI barista further reduces human interaction, shifts mobile ordering

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Starbucks is continuing to drive innovation in mobile retail with its announcement of an artificial-intelligence solution, which will act as a barista within customers’ mobile devices.

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Announcing Mobile FirstLook 2017 New York Jan. 18

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Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Uber extends tracking ability, risking customer ire

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With a new update to its mobile application, Uber now tracks consumers for an extra five minutes after the ride is over, improving its customer data set to enhance the customer experience, according to the ride-sharing service.

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Alipay expands to Australia, gunning for Apple Pay and Android Pay

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Chinese mobile payments giant Alipay is attempting to spread its influence in a big way by partnering with an Australian payments provider to launch Alipay in the country’s stores.

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Western Union goes mobile with new money-sharing features

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Western Union, one of the preeminent money-sharing platforms, is updating its business model with a strategic investment in mobile payments, signaling a step towards a more modern approach to money-sharing and payments.

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