Victoria’s Secret offers live shopping opportunities during annual fashion show

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The annual Victoria’s Secret Fashion Show has come and gone once again, but the brand brought a few new twists to the experience that enriched it for mobile users.

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Announcing Mobile FirstLook 2017 New York Jan. 18

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Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Beacons can contribute to 24pc sales increase over control: report

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With Black Friday and Cyber Monday firmly behind us, some of the most intriguing findings involved the surging prominence of beacon technology in bricks-and-mortar presences, according to a new report from inMarket.

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Marsh Supermarket app gives customers free money for interacting with brands

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Marsh Supermarkets is giving its customers a unique spin on the standard rewards-earning with a new mobile application that gifts users real money to use at the store in reward for viewing in-app ads.

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Sephora, Footlocker among first brands to use mobile e-gift cards on Vodi

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Sephora, Bed, Bath & Beyond, eBay and Footlocker are just a few of the big name brands that are making use of a new messaging application to allow customers to send mobile e-gift cards to their friends.

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Mobile Minutes: Google’s Trusted Contacts; Amazon grocery store, Uber AI; Microsoft’s nicer chatbot

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Today in mobile marketing – Google’s new Trusted Contacts app puts safety first; Amazon opens line-free grocery store in challenge to supermarkets; Uber bets on artificial intelligence with acquisition and new lab; Microsoft’s new chatbot Zo won’t talk politics or racism.

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Clorox 360-video use incorporates innovative Donate Now button – Mobile Marketer

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Mobile Marketer today – Clorox 360-video use incorporates innovative Donate Now button; Goodwill looks to digital-first PSA campaign to aid job creation.

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Lexus spotlights car’s contours via custom design – Luxury Daily

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Luxury Daily today – Lexus spotlights car’s contours via custom design; Fashion shows prove less important to affluent millennials: Shullman.

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Reach the unreachable with browser push notifications and emails

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Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.

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3 ways an app can drive in-store traffic

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Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.

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Will Pinterest’s update for retailers mean social commerce will see fruition?

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As conversion rates on social buy buttons remain low, there has been a slight increase due to updates to user experiences, inspiring Pinterest to majorly tweak its for-business capabilities on mobile and desktop.

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Announcing Mobile FirstLook 2017 New York Jan. 18

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Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Viber gets in-app mobile banking system

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Popular messaging application Viber is getting a much-needed commerce twist with the integration of an automated banking system, further signaling the blurring between messaging platforms and other mobile functions.

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