Amazon puts pressure on Seamless, Postmates with restaurant delivery feature

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Amazon is encroaching on yet another aspect of the retail industry with an update to the Amazon mobile application that lets consumers order food delivery from their phones.

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Comcast’s new app feature aims to combat customer service bad rap

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Comcast is launching a new feature for its mobile application that facilitates tech support visits to a customer’s home and lets them know exactly when a technician will arrive.

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Gulf Oil pilot program proves mobile payments belong in any sector

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Gulf Oil, which licenses its intellectual property to a number of gas stations across the country, is piloting a mobile payments product, which is to launch in select New England and New York markets.

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92pc of shoppers visit a brand’s Web site to do something other than shop: report

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Given how quickly the field is developing, consumer ecommerce behavior is still a mystery to many working in mobile, making the online shopping ecosystem one largely bereft of personalization, according to a new report from Episerver.

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Mobile Minutes: Fertility apps; Facebook money transfer; Verizon reaches lowered Yahoo deal; Social media risks

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Today in mobile marketing – Get pregnant… or don’t! Fertility apps help with both; TransferWise launches international money transfers via Facebook; Verizon reaches deal for lowered Yahoo price after hacks; PewDiePie dust-up shows risks brands take to tap into social media.

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WhatsApp Snapchat copycat feature gives marketers more options – Mobile Marketer

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Mobile Marketer today – WhatsApp Snapchat copycat feature gives marketers more options; Mike and Ike partner with Paul George, NBA 2K17 for social campaign.

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Maserati looks to social users to name limited-edition vehicle – Luxury Daily

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Luxury Daily today – Maserati looks to social users to name limited-edition vehicle; Political statements are trending as fashion week takes on current events.

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Q&A

Contextualized and individualized shopper experience key to mobile campaigns

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As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.

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How artificial intelligence will transform marketing

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Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.

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Walgreens integrates rewards program into Android Pay

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Walgreens is continuing to push forward in the mobile commerce space with the integration of its loyalty program with Android Pay, allowing users to seamlessly earn points and pay via mobile in stores.

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Guitar Center’s shopping companion app capitalizes on in-store shoppers

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Guitar Center is unveiling a new shopping companion mobile application that capitalizes on music customers’ tendency to want to test out products in-store before they purchase them.

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Starbucks Japan creates keychain enabled for contactless payments

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Starbucks Japan’s partnership with local fashion brand Beams has produced an interesting entry into a precarious wearables market: a branded keychain that customers can use to pay for their drinks, similar to its ubiquitous mobile payments product.

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Mobile Minutes: Project Loon; Samsung scandal; Spy dolls; Toshiba shares fall

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Today in mobile marketing – Project Loon, Alphabet’s Wi-Fi-beaming moon shot, still flying; Samsung scion follows father’s path in scandal not just business; The bright-eyed talking doll that just might be a spy; S&P downgrade warning sends Toshiba shares falling.

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