Mobile paves the way for multi-retailer loyalty adoption in US

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Coalition loyalty programs are gaining speed in the United States with multi-retailer programs such as Plenti, Spring and ShopYourWay substantially growing now that mobile technology has broken down geographical barriers.

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Lighting New York switches on mobile search with discovery focus

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Retailer Lighting New York switched on mobile search results by shifting its focus from conversions to research.

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Mobile commerce in review: Print’s stand-in

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We saw last week how print’s role for retailers is shrinking. What’s taking its place? Mobile, as this is where consumers’ eyeballs are increasingly focused. Watch this video for the full analysis.

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Mobile Minutes: Social media news consumption; Tastemade rivals Buzzfeed; Twitter loses another media head; Google beats Oracle

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Today in mobile marketing – Majority of US adults get news from social media; Tastemade rivals BuzzFeed for mobile food video views; Twitter is losing its head of media, again; Google beats Oracle – Android makes fair use of Java APIs.

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What Twitter’s character count expansion means for marketers – Mobile Marketer

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Mobile Marketer today – What Twitter’s character count expansion means for marketers; Real Technologies gives branded emojis a makeover in new app partnership.

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Men more likely jewelry purchasers, women more goal-oriented: Shullman – Luxury Daily

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Luxury Daily today – Men more likely jewelry purchasers, women more goal-oriented: Shullman; Mulberry spotlights reinvented handbag design with modern personalities.

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7 reasons for RFID in luxury retailing

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The time for adoption of item-level RFID (radio-frequency identification) is finally here.

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How banks and money wire services are fooling us

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Consumers have spoken: 43 percent have negative feelings about the banking industry, and it is not surprising.

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Will mobile-driven price matching accelerate as Walmart doubles down?

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Walmart is reportedly discontinuing price matching from a printed circular in 500 stores, but the retailer will continue to offer customers at these stores an in-application equivalent, an approach that could accelerate as more retailers recognize the benefits.

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Rite Aid beautifies social media contests to drum up sales

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Rite Aid is working to drum up sales of beauty products with a contest on Twitter that sparks a conversation through an incentive to win $200 worth of items.

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Coborn, Foodtown value personalization for mobile rewards push

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Regional grocery chains Coborn and Allegiance Retail Services’ Foodtown are honing in on loyalty personalization through mobile rewards applications in which shoppers are targeted via preferences, sales history and real-time location.

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Mobile Minutes: Facebook dumps FBX; Twitter curtails buy buttons; Snapchat raises $1.8B; PayPal ditches apps

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Today in mobile marketing – Facebook goes all-in on mobile with dumping of Web ad platform; Twitter shifts strategy on commerce ads; Snapchat raises $1.81 billion in new funding round; PayPal to Microsoft, BlackBerry, and Amazon Kindle: Buh-bye.

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Are the days of cheap mobile search over? – Mobile Marketer

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Mobile Marketer today – Are the days of cheap mobile search over?; Microsoft tries to mitigate pitfalls of user-generated content.

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