Applications

7-Eleven leverages app to deliver exclusive offers all summer

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Convenience store chain 7-Eleven is putting a mobile application at the center of a summer-themed promotion, providing users an opportunity to access exclusive coupons and offers.

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Research

Mobile influences 45pc of in-store purchases: report

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Almost half of consumers surveyed in a new report from InMobi said that mobile impacted an in-store purchase, showing the key role that the medium plays in influencing consumers to shop.

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Applications

Foursquare plunges further into local search with app update

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Foursquare is continuing to make a name for itself in local search with a new mobile application update that lets consumers find businesses on a more granular level.

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Marketing

Mobile, social video platforms proliferate, challenging marketers – Mobile Marketer

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Mobile Marketer today – Mobile, social video platforms proliferate, challenging marketers; 52pc of consumers used a mobile device when booking travel in the last 90 days.

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Database/CRM

Kroger drives convenience for loyalty members with new mobile features

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Grocery store chain Kroger is leveraging mobile to make its loyalty program more convenient for members, who can now download coupons, renew prescriptions and perform other tasks via the retailer’s application.

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Advertising

Ferragamo engages New Yorkers via window QR code – Luxury Daily

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Luxury Daily today – Ferragamo engages New Yorkers via window QR code; Luxury retailers lack brand awareness in China.

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Events

Have a safe, relaxing Memorial Day weekend

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Mobile Commerce Daily will not publish on Monday, May 27, in observance of Memorial Day. Thanks to all veterans for your service to our country.

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Columns

4 reasons to stop calling tablets mobile devices

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It might be hard to believe, but tablets are not mobile devices and here are four reasons why.

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Payments

Jamba Juice rolls out mobile payments more broadly following successful pilot

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Following the success of a mobile ordering pilot with PayPal, Jamba Juice is working on developing its own branded mobile ordering and payment solution that can be rolled out more broadly across its store base.

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Applications

Timberland, Kenneth Cole, Alex and Ani dole out targeted, in-store mobile offers

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Kenneth Cole, Timberland, Exhale Spa and Alex and Ani are a few retailers that are participating in a new pilot program that rewards consumers for downloading a mobile shopping application.

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Advertising

Gap gears up for summer with time-sensitive mobile advertising campaign

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Gap is getting the word out about a time-sensitive, in-store promotion via a mobile advertising campaign.

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Database/CRM

Fazoli’s leverages mobile check-ins via SpotOn to drive loyalty

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Quick-service restaurant chain Fazoli’s has launched a mobile pilot in three markets to drive loyalty and engage customers on a local level.

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Marketing

Mobile data collection increases, raising new privacy concerns – Mobile Marketer

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Mobile Marketer today – Mobile data collection increases, raising new privacy concerns; Walmart exec: Customers do not care about channels.

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