Following the success of a mobile ordering pilot with PayPal, Jamba Juice is working on developing its own branded mobile ordering and payment solution that can be rolled out more broadly across its store base.

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Applications

Timberland, Kenneth Cole, Alex and Ani dole out targeted, in-store mobile offers

By Lauren Johnson

Kenneth Cole, Timberland, Exhale Spa and Alex and Ani are a few retailers that are participating in a new pilot program that rewards consumers for downloading a mobile shopping application.

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Advertising

Gap gears up for summer with time-sensitive mobile advertising campaign

By Lauren Johnson

Gap is getting the word out about a time-sensitive, in-store promotion via a mobile advertising campaign.

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Database/CRM

Fazoli’s leverages mobile check-ins via SpotOn to drive loyalty

By Chantal Tode

Quick-service restaurant chain Fazoli’s has launched a mobile pilot in three markets to drive loyalty and engage customers on a local level.

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Marketing

Mobile data collection increases, raising new privacy concerns – Mobile Marketer

By Staff reports

Mobile Marketer today – Mobile data collection increases, raising new privacy concerns; Walmart exec: Customers do not care about channels.

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Advertising

Four Seasons’ Beverly Wilshire enhances guest experience via mobile app – Luxury Daily

By Staff reports

Luxury Daily today - Four Seasons’ Beverly Wilshire enhances guest experience via mobile app; Leveraged buyout of Saks to weigh on future owner’s intentions.

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Columns

5 tips to creating a better mobile landing page

By a MCD columnist

According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.

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Research

Mobile POS deployments appear to be slowing: report

By Chantal Tode

With 33 percent of retailers having no plans to adopt mobile point-of-sale systems soon, the results of an IHL Group report suggest that plans to deploy smartphones and tablets in-store have slowed compared to a year ago.

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Multichannel retail support

Target exec: Data, multichannel approach help define new, exciting customer shopping experience

By Rimma Kats

LAS VEGAS – A Target executive at the CTIA 2013: Mobile Marketplace conference said that data and personalization will be key drivers in bolstering the mobile shopping experience across a variety of platforms.

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Payments

Cinnabon taps mobile to drive donations for breast cancer education

By Chantal Tode

Cinnamon roll bakery chain Cinnabon is leveraging mobile to help drive donations for the National Breast Cancer Foundation via a new in-store initiative.

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Applications