Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

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Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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App reliability on Halloween could influence Cyber Monday sales: report

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A bad experience with a retailer’s mobile application while shopping for Halloween would negatively impact the likelihood of returning on Cyber Monday for 71 percent of Americans, according to a new report from Soasta.

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Dunkin’ Donuts swirls up donut sales with spooktacular social media challenge

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Dunkin’ Donuts is aiming to drive holiday sales and promote its Halloween-themed Boston Scream Donut and Halloween Pumpkin Donut with a cup-decorating challenge on Twitter and Instagram.

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Wyndham Hotels extends mobile booking through Last Minute Travel Deals app

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Wyndham Hotels is extending its reach to last-minute travelers through a new integration with the Last Minute Travel Deals mobile application.

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Groupon’s Pages lets merchants self-promote to mobile consumers

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Groupon, striving to reinvent itself as more than a daily-deals engine, launched Groupon Pages, comprising seven million listings of merchant information and deals to engage customers who increasingly consume information on mobile from sources such as Facebook and Yelp.

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Contextual content insures SMS’ ongoing role in mobile marketing toolbox – Mobile Marketer

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Mobile Marketer today – Contextual content insures SMS’ ongoing role in mobile marketing toolbox; Sin City 2 sees 670K views in Coub trailer contest.

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Lexus assists early-stage research with apps – Luxury Daily

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Luxury Daily today – Lexus assists early-stage research with apps; Michael Kors sets strong precedent for China store opening: report.

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Inviting opinion pieces on mobile commerce

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Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Target scares up Halloween sales with Instagram treats

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In a reflection of Target’s growing Instagram strategy, the retailer is treating the social media site’s users to do-it-yourself Halloween content, including recipes, decorations and craft projects.

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Local restaurants streamline pay-at-the-table with Apple Pay

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The Perkwave mobile application has teamed up with Apple Pay to bring quick payment options to customers of a slew of local restaurants including the Crown & Anchor Pub in Las Vegas, NV, Café Vico in Fort Lauderdale, FL and The Grille in San Diego, CA.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

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Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Billions in holiday mcommerce sales at risk due to cart abandonment: report

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Merchants and brands could lose out on up to $8.6 billion in mcommerce sales this holiday season due to checkout cart abandonment, according to a new report from Jumio.

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Lands’ End uses dynamic videos, Twitter for breast cancer awareness

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Apparel and accessories retailer Lands’ End is extending the reach of its breast cancer awareness efforts on Twitter by requesting user-generated content and showcasing employees telling their personal stories related to the disease.

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