Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools

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Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.

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Poshmark expands social merchandising to men’s, children’s fashion categories

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In another reflection of the constantly evolving digital retail sector, peer-to-peer marketplace Poshmark is expanding its social selling network to include men’s and kids’ categories, highlighting the importance of continually updating social merchandising tools to drive mobile inspiration and sales.

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Mary Kay uncaps sales via beauty consultant-geared virtual assistant app

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Cosmetics brand Mary Kay is rolling out a mobile application geared specifically toward its direct sellers, enabling the independent beauty consultants to manage their inventory, create sales tickets and order new products while on the go.

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Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy

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U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.

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Mobile Minutes: Verizon buys Yahoo; Nintendo shares drop; Facebook vs. Snapchat; Clinton’s gaming app

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Today in mobile marketing – 5 things to know about the Verizon-Yahoo deal; Nintendo shares plummet 18 percent after Pokemon Go reality check; Morgan Stanley: It looks like Facebook is shrugging off Snapchat; Hillary Clinton iPhone app aims to drum up and reward supporters.

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Twitter’s out-of-market sports streaming, highlights series competes with network TV – Mobile Marketer

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Mobile Marketer today – Twitter’s out-of-market sports streaming, highlights series competes with network TV; Star Trek brings mobile advertising to the future with real-time video.

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As mobile conversion rate stagnates at 1pc, time to reassess responsive Web design?

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The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.

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Push notifications, mobile appointment booking dominate back-to-school commerce efforts

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As retailers double down on driving back-to-school sales, they are increasingly focused on leveraging mobile to influence in-store purchases, such as with push notifications containing nearby deals and by enabling users to book styling appointments on their smartphones.

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Visa, PayPal consolidate audiences to streamline mobile payments, enhance security

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Visa and PayPal have thrown a twist into the race for mobile payments domination by entering into a strategic partnership that will broaden consumers’ ability to pay via PayPal and Venmo and improve security, indicating the importance of collaborations in this competitive space.

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Can OTAs upstage Google’s travel updates and reclaim mobile customers?

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Google’s recent travel updates include consumer-friendly booking tools such as hotel smart filters and enhanced flight price tracking, but threaten to overshadow airlines’ and travel providers’ own mobile platforms unless they leverage more predictive analytics and real-time inventory changes.

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Mobile commerce in review: The future gets closer

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The march towards a future where mobile and digital influence almost all transactions picked up speed last week. Watch this video for the full analysis.

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Mobile Minutes: Apple Watch sales; Redbox trials streaming service; Google’s museum app; Banking apps accelerate

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Today in mobile marketing – Apple Watch sales fall 55pc in second quarter, IDC report says; Redbox testing new streaming service (exclusive); Google’s new app brings hundreds of museums to your phone; Banking via Web sites in decline as mobile apps take over.

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How to create Facebook videos that break through and get noticed – Mobile Marketer

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Mobile Marketer today – How to create Facebook videos that break through and get noticed; Ghostbusters rolls the dice on mobile gaming.

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