Coca-Cola launches Tweet-a-Coke as trackable social coupons gain

By

As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink to their friends for $5.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Mobile drives prioritization of unified retail supply chains: report

By

Mobile marketers must strive to create consistent customer experiences across channels, respecting that mobile is at the center of the unified commerce world, according to a Boston Retail Partners supply-chain survey.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

By

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

US Bank tests iPad app for credit card applicant acquisitions

By

U.S. Bank is testing a new mobile application in partnership with the Minnesota Twins that leverages the camera on an iPad to speed up credit card applications for baseball game attendees.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

LiveDeal gets faster with launch of redesigned iOS application

By

LiveDeal has sped up its discount-serving engine to meet consumers’ growing demand for fast restaurant offers.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Carebacks finds loophole to Apple’s ban on in-app donations

By

A new mobile application called Carebacks addresses the recent boom of homelessness and panhandling in New Orleans with features that address the hindrances of text-to-give scenarios and outsmart Apple’s ban on donation apps.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

A new market for fashion brands: Making wearables wearable – Mobile Marketer

By

Mobile Marketer today – A new market for fashion brands: Making wearables wearable; Twitter’s mobile push resonates, driving revenue and stock value.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

BMW stokes in-game Gran Turismo interaction – Luxury Daily

By

Luxury Daily today – BMW stokes in-game Gran Turismo interaction; The “Next 15″ will drive 80pc of emerging market growth by 2025: report.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Where is the innovation in mobile advertising?

By

In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

By

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

IKEA creates omnichannel shopping experience from favorited items in app

By

IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site or in-store, and also allows for the creation of shopping lists compiled from multiple publications from the home-furnishings retailer.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Lord & Taylor unites beacons, popular apps and brands for in-store appeal

By

Lord & Taylor is partnering with brands such as Michael Kors and Alex and Ani to deliver content and offers to in-store shoppers via iBeacon technology on their smartphones when they are nearby different departments.

Share on FacebookShare on LinkedInShare on Twitter
Entire article

Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

By

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.

Share on FacebookShare on LinkedInShare on Twitter
Entire article