Snacks brands need meaningful content to drive in-store purchases via social

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Snacks and food brands can leverage social to drive purchases in-store by developing meaningful content that cuts through the clutter from other channels including SMS and applications.

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QVC leverages Touch ID for faster payment options

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QVC is leveraging Apple’s fingerprint sensor Touch ID technology to allow for streamlined user log-in to its mobile application and faster payment methods.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

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Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Kohl’s builds omnichannel prowess with updated app, click-and-collect

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Kohl’s is ramping up its mobile strategy for the holidays with an updated application coming in the next few weeks and buy-online, pickup in-store options for shoppers.

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Motel 6 leverages Spanish-language mobile Web site to boost bookings

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Motel 6 is streamlining reservation booking in the United States and abroad for on-the-go Spanish-speaking guests by launching a Spanish-language mobile Web site.

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River Island extends mcommerce reach with Kindle app

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Fashion retailer River Island has launched a Kindle version of its mcommerce application, making it one of the first major retailers to extend its reach to the Amazon-owned platform.

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Apple’s Reader View threatens marketers by hiding ads – Mobile Marketer

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Mobile Marketer today – Apple’s Reader View threatens marketers by hiding ads; Honda mobilizes trick-or-treating with Twitter candy coupon.

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Bentley updates app to accommodate newer models – Luxury Daily

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Luxury Daily today – Bentley updates app to accommodate newer models; Diane von Furstenberg grows personal brand with TV show launch.

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More Snapchat advertising opportunities are coming fast

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Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely.

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Outback Steakhouse innovates reservations with mobile-enabled wait lists

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Outback Steakhouse claims to be the only national restaurant chain to offer mobile access to real-time data about wait times for tables, reflecting how smartphones are innovating customer experiences.

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55pc of well-to-do use mobile phones for payments: study

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Forty percent of North American consumers use smartphones to pay for purchases at a merchant location, up from 16 percent two years ago, as millennials and high-income consumers grow increasingly comfortable with mobile payments, according to an Accenture survey.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

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Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Edmunds.com connects car shoppers with dealers via text messaging

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Car-shopping site Edmunds.com has acquired CarCode to boost its mobile strategy by enabling users to interact one-on-one with car dealers via text messaging.

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