Top 10 Q2 mobile-offline activations

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Starbucks, Domino’s and Macy’s are paving the way in bringing mobile into real-world retail experiences, furthering the integration between the digital space and bricks-and-mortar while bringing mobile ordering and payments to the forefront.

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Citi addresses demands for easier mobile access with redesigned app

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Citi’s brand-new iPhone application takes a significant step forward in further streamlining mobile banking with the integration of Touch ID and Apple Watch.

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Nike mobile raffle takes a run at illicit sneaker trade

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Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory.

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Gardener’s Supply Company cultivates benefits of early introduction to Pinterest’s buyable pin

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Horticulture retailer Gardener’s Supply Company is one of the first marketers to jump on board Pinterest’s new buyable pin option to reap the early-bird-gets-the-worm benefits.

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Happy 4th of July! Let freedom ring!

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Mobile Commerce Daily will not publish on July 3 in observance of Independence Day.

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Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheld

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Today in mobile marketing – Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.

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Skippy cracks open auto-play video’s potential on Pandora – Mobile Marketer

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Mobile Marketer today – Skippy cracks open auto-play video’s potential on Pandora; Old Spice muscles in on personal care with interactive game.

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Jean Paul Gaultier wanders Paris for scavenger hunt – Luxury Daily

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Luxury Daily today – Jean Paul Gaultier wanders Paris for scavenger hunt; Instagram advertising shows strong potential for luxury brands: L2.

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Brands must move budgets to the world’s most influential mass medium

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According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.

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Traditional retailers crush ecommerce giants in omnichannel shopping

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Ecommerce retailers such as Amazon and eBay are doubling down on mobile-driven omnichannel shopping experiences, but struggle to deliver the same level of convenience that traditional retailers can harness and which smartphone-equipped shoppers are demanding.

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Joe Fresh accessorizes fashion blog with mcommerce for seamless experience

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Apparel manufacturer and retailer Joe Fresh has taken its blog into mcommerce to capitalize on consumer interest in editorial content related to fashion and the convenience of mobile shopping.

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Pinterest boosts sales with targeting based on purchase history

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Pinterest’s new update for sponsored pins gives brands the tools to generate higher sales by incorporating past purchasing history to serve more relevant content to consumers.

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Wyndham’s daily social media challenge unlocks swag on mobile

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Wyndham Vacation Rentals is rolling out a new sweepstakes that asks consumers to unlock daily social media challenges for a chance to win prizes such as car rentals, a DSLR camera and vouchers to one of the hotel conglomerate’s rental properties.

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