Use of mobile doubles for researching and completing online purchases: report

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In the past year, Internet shopping via a PC or laptop dropped from 78 percent to 63 percent, while the use of smartphones doubled from 8 percent to 15 percent and tablets from 5 percent to 10 percent, according to a new report from GfK.

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Foursquare talks up traffic-building local search in new campaign

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Foursquare, a mobile application dedicated to local searches and discoveries, has rolled out its first brand campaign this week after undertaking a major rebranding initiative this summer to establish a stronger stake in the mobile space.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

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Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Citgo connects with consumers via mobile promotion

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Citgo Petroleum Corporation is driving application downloads with the new “Win With Citgo” promotion, which offers 108 fans a chance to win significant prizes during the holiday season.

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How mobile appointments translate into customer satisfaction, higher conversions

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Most Americans prefer to schedule personal appointments by using mobile applications, email, text messaging or Web sites, a Google Consumer Survey shows, reflecting the increasing use of mobile in daily activities.

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IKEA builds second-screen campaign for real-time dialogue about mealtime – Mobile Marketer

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Mobile Marketer today – IKEA builds second-screen campaign for real-time dialogue about mealtime; Mobile ad revenues jump 76pc as everyday use grows: IAB.

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Madison Avenue Heritage Week pays homage to top brands – Luxury Daily

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Luxury Daily today – Madison Avenue Heritage Week pays homage to top brands; Cartier displays masculine heritage at Harrods.

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Are in-store tablets the right prescription for retail effectiveness?

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In the near future, you are likely to see a device identical to the tablet you use at home to browse the Web or watch a video at the cash wrap of your favorite retailer. The phenomenon is not limited to a select group of luxury or consumer tech stores.

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Starbucks ramps up in-store mobile strategy for the holidays

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Starbucks has revamped its retail experience for the 2014 holiday season, with a focus on mobile via new content and offers for loyalty program members and the launch of mobile ordering.

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Simon Malls taps Ziploop to organize shopping on mobile

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Simon Malls is featuring the Ziploop mobile shopping application in its malls across the United States to augment the holiday shopping process for consumers.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

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Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Apple Pay merchant list missing everyday businesses needed to drive use

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While Apple Pay is already being accepted by a number of big-name merchants, the list lacks the kind of everyday businesses, such as gas stations, grocery stores and public transit systems, that will drive mobile payments use.

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London restaurants attract traffic via beacons and Bookatable app

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European online restaurant booking site and mobile application Bookatable has launched beacon technology that alerts smartphone users with offers when they pass by participating restaurants.

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