Burberry reveals design process via runway show teaser
British fashion house Burberry is flaunting its craftsmanship in the autumn/winter 2013 menswear collection through a teaser video and digital and social promotions for the show.
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Zegna bolsters mobile app, Google+ page via runway content
Italian fashion house Ermenegildo Zegna is live-streaming both its namesake and Z Zegna runway shows during Milan Fashion Week via its iPhone and iPad application and bolstering its new Google+ page by hosting a pre-show chat.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned
Register now for this free, hour-long webinar that tracks luxury marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
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Affluent consumers rank Audi No. 1 luxury automaker: Luxury Institute
U.S.-based affluent consumers ranked Audi of America as the No. 1 luxury automaker in the past year, according to a new Luxury Institute survey.
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The Peninsula taps awards season for Beverly Hills foot-traffic push
The Peninsula Beverly Hills is letting non-guests have access to its rooftop pool and private poolside cabanas for the first time to tap the lavish lifestyle of awards season.
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Mcommerce sales to account for 15pc of total ecommerce volume this year: report
Last year mobile saw significant gains in commerce, traffic and search, according to several recent reports. With smartphone and tablet penetration continuing to grow, mobile’s role in retail can only get bigger over the next 12 months.
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LVMH, Mercedes, French brands and luxury real estate – News briefs
Today in luxury marketing – Belgium investigates LVMH; Daimler eyes stake in unit of China’s BAIC; French luxury seeks new talents; Wealthy undeterred by new taxes on London homes.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Finding what works in mobile marketing
Rapid growth in mobile marketing has encouraged entrepreneurs and innovators to enter this exciting world. However, finding your niche in this lucrative arena can be challenging.
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