Zatarain’s is first CPG brand to leverage beacons in-store
McCormick & Co.’s Zatarain’s claims to be the first consumer packaged goods brand leveraging beacon technology to engage directly with shoppers while they are inside a retail location.
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Comedy Central debuts first fully-programmed mobile app
Viacom-owned Comedy Central is unveiling its first application that makes its programming mobile, with Corona and Unilever supporting the launch.
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Mobile search spend to hit $17B by 2018: study
Although mobile Web will continue to dominate search budgets in the next four years, there will also be a shift towards more in-application spend, according to a new study from Juniper Research.
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Twitter Cards are a growing new opportunity for mobile marketers
Cards for photos, app installs, products and other categories have been introduced by Twitter over the past year, giving marketers a way to more deeply engage mobile consumers with added information and interactivity.
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