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Yves Saint Laurent opens store on Cosmopolitan Boulevard
Yves Saint Laurent brings its beauty products straight to the user via a new interactive window shopping iPad application developed by Hearst’s Cosmopolitan magazine.
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Karl Lagerfeld to direct ice cream-inspired short films
Designer Karl Lagerfeld will premiere a short film series starring actor Rachel Bilson and Magnum Ice Cream at the Tribeca Film Festival on April 21 in New York.
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Harrods pulls out email stops for Mother’s Day
With Mother’s Day quickly approaching on May 8, London-based department store Harrods is promoting its luxury products via a Mother’s Day-inspired email newsletter.
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Allure.com redesign makes branded-product search easy
Conde Nast magazine Allure’s Web site has undergone a complete redesign that gives consumers a chance to view and search for upscale products, while also paving the way for luxury brands to advertise.
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Porsche, Lexus and Jaguar voted most dependable: J.D. Power
Porsche, Lexus and Jaguar were voted the most dependable vehicles and increase the likelihood that satisfied customers will buy another branded vehicle, per a Vehicle Dependency study from J.D. Power and Associates.
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Tag Heuer, Burberry and Ralph Lauren – News briefs
Today in luxury marketing – Tag Heuer opens Las Vegas flagship; Burberry Brit heads downtown; Ralph Lauren ressurects Guilloche machine for new watch line; Lamborghini opens European flagship fashion boutique in Berlin.
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