Will Windows Phone 8 give Microsoft a seat at the table with Google, Apple?
With neat features like a built-in digital wallet and better integration with desktop and tablet devices, Microsoft’s newly revealed Windows Phone 8 mobile operating system strengthens the company’s gambit to be one of the top three mobile players.
Please click here to read the entire story on Mobile Marketer

Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Please click here to read the entire story on Mobile Marketer

Brand Watch: Why Gilt Groupe wins at mobile-first
Nowadays marketers are constantly looking at ways to create their own mobile-first brand. Companies should follow in the steps of Gilt Groupe, who is increasingly raising the bar and continuing to build its mobile-first powerhouse.
Please click here to read the entire story on Mobile Marketer

Maybelline pushes augmented reality, image recognition for print campaign
L’Oreal’s Maybelline New York is letting consumers virtually try on nail polish with a new campaign that bridges print, mobile and social media.
Please click here to read the entire story on Mobile Marketer

Random House tests QR codes to deliver brand content in restaurants
Random House will begin testing a new mobile strategy on July 1 that will see the publisher place QR codes on children’s menus in 139 restaurant locations.
Please click here to read the entire story on Mobile Marketer

Rand McNally targets motor home owners via RV dealer-locator app
Rand McNally is teaming up with the Recreation Vehicle Dealers Association of North America for a mobile app that will provide motor home owners easy access to RV dealers and service providers.
Please click here to read the entire story on Mobile Marketer

How luxury brands can trigger mcommerce during summer sales – Luxury Daily
Luxury Daily today – How luxury brands can trigger mcommerce during summer sales; Yves Saint Laurent name change: Messing around with 45-year history?
Please click here to read the entire story on Mobile Marketer

Stay denied: Federal court gives green light to text-spam lawsuit against Google
A federal court in Oakland, CA, denied Google’s motion to stay a class-action lawsuit filed against it by named plaintiffs Nicole Pimental and Jessica Franklin.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer