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Will Snapchat’s high engagement rates pull ad spend away from Facebook? – Mobile Marketer

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March 2, 2016

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Will Snapchat’s high engagement rates pull ad spend away from Facebook?
With Snapchat revealing this week that it has 100 million daily users and 8 billion video views per day, the platform’s potential to pull advertisers away from Facebook, Twitter and other social platforms is being realized.
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McDonald’s dominates mobile by transforming packaging into virtual reality handsets
McDonald’s is adding a new spin to its Happy Meal packaging by enabling consumers in Sweden to download a complementary mobile application and turn their boxes into virtual reality viewers, underscoring the fast food chain’s desire to attract younger individuals.
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Mobile application security fails to improve: report
Application developers give a lot of lip service to how they safeguard users’ personal data, but little actual improvement has been made in the past couple of years, according to a new report from Hewlett Packard Enterprise.
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Expedia leverages mobile to bridge direct communication between hoteliers, guests
Expedia is fueling direct dialogues between travelers and hoteliers by enabling guests to reach out directly to properties via the PartnerCentral mobile application to request additional services or amenities, resulting in more personalized stays.
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