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Why other location-based technologies could steal beacons’ thunder in 2016 – Mobile Marketer

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January 8, 2016

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Why other location-based technologies could steal beacons’ thunder in 2016
While beacons were one of 2015’s top buzzwords, other proximity-based targeting tactics could have their heyday this year as bricks-and-mortar retailers continue beacon pilots and uncover best-response solutions for their customers.
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Honda ramps up social presence in millennial-centric push for Civic redesign
Honda is shifting into high gear on mobile, targeting millennials for its Civic redesign, through ad campaigns unique to various social media platforms that boast well with the young demo.
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L’Oreal uncaps motivational thoughts on Twitter in Golden Globes lead-up
L’Oreal Paris is rolling out the red carpet for a new campaign ahead of Sunday’s Golden Globe Awards, asking celebrity influencers and fans to disperse empowering messages for women on social media via the #WorthSaying hashtag.
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Under Armour taps IBM’s data-based tech for enhanced fitness app
Under Armour is leveraging IBM Watson’s cognitive computing technology to bolster its UA Record mobile health application with a slew of features, including evidence-based sleep coaching and data-backed fitness tips.
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