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Why mobile marketers must accept ad-blocking before they conquer it
As more marketers and agencies grow wary of the effects of ad-blocking on mobile budgets, the key to coming out on top is providing such valuable experiences and content that consumers will not be prompted to banish ads on their small screen devices.
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Sephora takes to Snapchat video filters to hype new product
Sephora has taken to Snapchat to announce the availability of Urban Decay’s Gwen Stefani eye shadow palette, leveraging the messaging application’s recent introduction of innovative new filters and jumping in on a trending topic on social media.
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Stoli pours shot of haptic technology into mobile video ad
Stoli Group USA is tapping a still-emerging marketing tactic by leveraging touch-enhanced haptic technology to offer a real-world feeling in a new mobile video ad.
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Weather Channel app airs mobile-only show, taps 3D Touch
The Weather Channel, known for its top-of-the-line mobile application, continues its streak as a front-runner with a new update that includes a mobile-only television show and the integration of 3D Touch.
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