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Why Meerkat may have an edge over Instagram and Vine for brands
New live-streaming application Meerkat became a marketing sensation right after its launch because of its ability to connect brands and consumers in real-time without delay.
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Days of mobile on the cheap are over: Forrester
Marketers face an uphill trek to catch up with mobile-savvy consumers, hampered by inadequate budgets and a lack of big-picture focus, according to a new Forrester Research report.
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Turner Sports’ March Madness Snapchat deal targets millennial viewers
An agreement between Time Warner’s Turner Sports and the National Collegiate Athletic Association with Snapchat to provide user-generated content during the March Madness basketball tournament will burnish the mobile application’s reputation as the new event-based consumption experience for millennials.
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Apple strengthens stake in mobile ads via iTunes Radio expansion
Apple is making a stronger stake in mobile advertising by expanding its programmatic network to iTunes Radio and enabling marketers to target Apple consumers with email and phone identifiers, proving that the technology company can compete with Spotify and other streaming services.
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L’Oreal boosts power of a good hair day through social media
L’Oreal Paris is rolling out a campaign to coincide with the brand’s new Advanced Haircare line and is asking social media users to share their powerful hair moments on Facebook, Instagram and Twitter with a specified hashtag for a chance to meet supermodel Karlie Kloss, proving that incentives are key for beauty campaigns on social.
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Soccer’s San Jose Earthquakes score with season-opening social push
The San Jose Earthquakes’ leveraging of an in-stadium social engagement program will deepen fans’ relationships with the Major League Soccer Club by connecting them with both the team and the community on mobile devices beyond the bricks-and-mortar stadium.
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