Why marketers should act now on Firebase, closely weigh Allo, Home
While Google made a number of significant announcements at its developer conference last week, revamped application development platform Firebase is likely to have the most immediate impact on mobile marketers by boosting app engagements with greater relevancy and immediacy.
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Kellogg Co. defeats advertising aversion with Captain America VR game
Kellogg Co. is sponsoring a Captain America: Civil War virtual reality game for mobile in which users can become the superhero, reflecting the brand’s understanding of the pull of non-advertising marketing tactics.
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Unilever’s Maille tastes mobile’s potential with beacon campaign targeting foodies
Unilever’s Maille mustard brand has added a dash of beacon marketing to help it target foodies in Los Angeles and Chicago grocery stores, driving sales at the point of purchase while gaining earned media for the brand’s first digital campaign in the United States.
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Zappos bridges social, mail to champion out-of-the-box thinking
Zappos is attempting to fuse its customer service-centric mantra and out-of-the-box culture with the #ImNotABox campaign, which includes a two-minute short film viewable on social media as well as a special-edition delivery box that can be transformed into several objects, such as a smartphone holder.
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