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Harrods unleashes digital multichannel campaign for in-store boutique
British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.
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Why luxury brands should create mobile-optimized landing pages
Banner ads that do not lead to mobile-optimized landing pages defeat the purpose of mobile advertising.
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Kenneth Cole uses art sponsorship to boost AIDS awareness
Apparel and accessories designer Kenneth Cole is using his Awearness foundation to boost awareness of the fight against HIV/AIDS through an art exhibition sponsorship.
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Audi taps Tom Brady for Best Buddies sponsorship
German automaker Audi used New England Patriots quarterback Tom Brady to link itself to participants and supporters of the KickOff 2011 Audi Best Buddies Challenge last weekend.
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Google Search is top site as total mobile traffic grows to 105M uniques
Google Search was the top destination among mobile sites, according to an April analysis of mobile behavior put together by market researcher Nielsen.
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Fendi, Alexander Wang, Prada and retailers – News briefs
Today in luxury marketing – Fendi hosts fashion event in Seoul; Retailers brace for tougher times; AlexanderWang.com now stocking sunglasses.
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A blueprint for luxury brands to go mobile
With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.
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