Why Instagram is Mercedes-Benz’s go-to platform for car launches
NEW YORK – A Mercedes-Benz executive at the Mobile Marketing Association’s SM2 Innovation Summit said that the brand’s wholehearted commitment to advertising on Instagram has developed into a broader community driven by emotional imagery.
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Projected mobile ad-spend surge seen spurring hunt for opportunities
NEW YORK – A projected surge in global mobile advertising spending that is well above previous estimates will challenge marketers to look for missed opportunities, according to participants at the Mobile Marketing Association’s SM2 Innovation Summit.
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PepsiCo exec: Mobile is front door to Internet of Things
NEW YORK – A PepsiCo executive at the Mobile Marketing Association’s SM2 Innovation Summit discussed the importance of sending relevant messages in a Q&A with the host of Bloomberg TV’s C-Suite, Jeffrey Hayzlett.
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Lincoln exec: Mobile permits engagement with diverse audience
NEW YORK – A Lincoln executive at the Mobile Marketing Association’s SM2 Innovation Summit said Ford Motor’s luxury car brand is reaching a diverse group of consumers on mobile through a combination of the widespread acceptance of the smartphone and websites designed to drive customer engagement.
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MailOnline, BBCAmerica execs: Site builds engagement via organic campaigns
NEW YORK – Executives with MailOnline and BBCAmerica at the Mobile Marketing Association’s SM2 Innovation Summit said their media properties are building customer engagement through campaigns that have an organic connection to mobile.
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