Why Doritos’ mobile-only promotion may fuel copycats from CPG brands
Frito-Lay’s Doritos brand is paving the way for mobile-only promotions from consumer packaged goods marketers with a new effort encouraging consumers to put on a free pair of 3D glasses and scan a package of chips with a smartphone to unlock exclusive mobile videos featuring online celebrities.
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Remy Martin splashes NFC technology on connected bottle experience
Cognac brand Remy Martin is rolling out a new connected bottle experience in China that includes NFC technology to secure authentication and provide opening detection as well as an enhanced customer engagement experience on mobile.
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Brand loyalty required for sponsored social content to go viral: report
Marketers should focus on brand loyalty when creating content for social media, as consumers are more likely to share content from a brand they are dedicated to, according to a new report from Acquity Group.
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Pampers absorbs millennials’ quest for relevance in YouTube lullaby 
A campaign by Procter & Gamble’s Pampers diaper brand leverages a life-affirming YouTube video lullaby to reach millennial mothers who prefer to buy from brands that demonstrate socially positive and transparent values.
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US soccer hero’s Twitter surge alone lacks brand-endorsement credibility
Carli Lloyd’s surging Twitter following alone should not be allowed to drive the hero of the United States’ Women’s World Cup victory to become a big-brand endorsement candidate, due to the Twitterati’s fickleness and the importance of other factors such as brand-image relevance.
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