Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Why Doritos’ mobile-only promotion may fuel copycats from CPG brands – Mobile Marketer

By
July 7, 2015

25892Click here to subscribe to Mobile Marketer for free

Why Doritos’ mobile-only promotion may fuel copycats from CPG brands
Frito-Lay’s Doritos brand is paving the way for mobile-only promotions from consumer packaged goods marketers with a new effort encouraging consumers to put on a free pair of 3D glasses and scan a package of chips with a smartphone to unlock exclusive mobile videos featuring online celebrities.
Please click here to read the entire story on Mobile Marketer

Remy Martin splashes NFC technology on connected bottle experience
Cognac brand Remy Martin is rolling out a new connected bottle experience in China that includes NFC technology to secure authentication and provide opening detection as well as an enhanced customer engagement experience on mobile.
Please click here to read the entire story on Mobile Marketer

Brand loyalty required for sponsored social content to go viral: report
Marketers should focus on brand loyalty when creating content for social media, as consumers are more likely to share content from a brand they are dedicated to, according to a new report from Acquity Group.
Please click here to read the entire story on Mobile Marketer

Pampers absorbs millennials’ quest for relevance in YouTube lullaby 
A campaign by Procter & Gamble’s Pampers diaper brand leverages a life-affirming YouTube video lullaby to reach millennial mothers who prefer to buy from brands that demonstrate socially positive and transparent values.
Please click here to read the entire story on Mobile Marketer

US soccer hero’s Twitter surge alone lacks brand-endorsement credibility
Carli Lloyd’s surging Twitter following alone should not be allowed to drive the hero of the United States’ Women’s World Cup victory to become a big-brand endorsement candidate, due to the Twitterati’s fickleness and the importance of other factors such as brand-image relevance.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply