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Why brands have the most to gain from Facebook 360 video
GE, Disney, Saturday Night Live and Mountain Dew are among the slew of brands that quickly made use of Facebook’s new 360 video feature, pointing to virtual reality’s growing role in marketing.
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Marketers largely fail with first-day-of-fall social campaigns
Marketers flooded social media on the first day of fall with engagement-driven posts, but their efforts mostly fell flat due to a lack of originality.
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Pepsi uncaps SMS to add fizz to NFL sweepstakes
PepsiCo is taking to mobile to promote its National Football League sponsorship by encouraging users to text football-related keywords to a designated number and receive links to microsites offering sweepstakes entries to win Pepsi merchandise.
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Encourage three app sessions in first three days to drive retention: Localytics
Only 29 percent of application users will become inactive if marketers can successfully encourage them to have three sessions in the first three days after downloading an app, according to new research from Localytics.
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