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Why BlackBerry’s departure from smartphone production means little to mobile marketers
Two years shy of the twentieth anniversary of its first smartphone, BlackBerry is shutting down development of all production and hardware, although experts claim this news offers little relevancy for marketers in the mobile space.
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Lay’s unpacks new fan-favorite flavors with hourly text-to-win contest
Frito-Lay has its sights set on commanding as much of the mobile space as possible with the re-release of three fan-favorite flavors, enabling consumers to earn hourly rewards by texting a code found on packaging to a designated number.
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Deschutes Brewery uncaps virtual reality videos, immersing consumers in brand narrative
Oregon-based craft brewery Deschutes has become one of the first breweries of its kind to leverage virtual reality to communicate its brand message, releasing multiple stereoscopic 360-degree videos that bring the stories behind two of its beers to life on users’ smartphones.
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