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How Anheuser-Busch builds digital dominance on back of second-screen app – Mobile Marketer

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March 13, 2014

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How Anheuser-Busch builds digital dominance on back of second-screen app  
After initial testing last year, Anheuser-Busch’s Bud Light is betting big on a new second-screen gaming application that will be used in conjunction with the beer brand’s sports sponsorships.
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P&G, Coca-Cola eye bigger role as mobile video producers
In a sign of mobile’s growing importance for video content consumption, Procter & Gamble and Coca-Cola are reportedly looking at building branded video streaming channels in India as an alternative to television ads.
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Crystal Light leverages Pinterest to extend Self print campaign 
Crystal Light and Condé Nast’s Self magazine have partnered for a print-to-mobile promotion in the March issue that plays up Pinterest for social relevancy.
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New parents drawn to mobile-exclusive, instant content
New parents’ yearning for constant information opens up new marketing opportunities for brands with mobile search, applications and messaging.
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Mobile Minutes: Instagram, in-app purchases, Google, billion-dollar apps  
Today in mobile minutes – Instagram releases faster, more responsive Android app; How to disable or limit in-app purchases in iOS; Google sees no evil in children’s app binges; 3 secrets to building billion-dollar apps.
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