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Why a mobile app-only approach is a mistake – Mobile Marketer

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December 21, 2012

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Why a mobile app-only approach is a mistake
Many marketers believe that a mobile application is all they need. However, a mobile app is just one piece of the puzzle and companies need to branch out and implement a variety of channels into their repertoire to accommodate tech-savvy users.
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New FTC privacy guidelines cut wider swath through mobile
New guidelines over protecting children’s privacy from the Federal Trade Commission specifically reference mobile applications and device identifiers, promising to impact a wider array of mobile companies.
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Lincoln highlights location to drive end-of-year dealership traffic
Lincoln is relying on mobile advertising to drive consumers to dealerships for an end-of-year marketing push that is aimed at showing off the brand’s sedan and crossover cars.
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