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Who aced the Luxury Daily secret mobile shopper test?
Lipstick sales are a barometer of an economy’s health. So Luxury Daily decided to run the first secret shopper test to evaluate the performance of the six leading luxury department stores. The purchase: Yves Saint Laurent Rouge Pur Couture lipstick.
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Net-A-Porter taps augmented reality, print for Fall marketing campaign
Online luxury retailer Net-A-Porter will be using augmented reality-enabled print advertisements to intrigue tech-savvy shoppers for its Fall 2011 campaign.
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Ritz-Carlton goes with complete brand makeover
In a reverse-psychology move, hotel chain Ritz-Carlton is now asking its guests to let the brand “stay with them” through a brand platform revitalization that will include video, artwork, a Web site relaunch and new mobile projects.
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LVMH acquisition of Hermès not inevitable: experts
Hermes is still fighting against what it sees as unfriendly advances from LVMH and has recently been allowed to sell shares to a private holding company rather than publicly. Therefore, experts believe that an acquisition by LVMH is not inevitable.
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Audi uses A6 campaign to highlight national driving issues
German automaker Audi is promoting its new 2012 A6 model with a broadcast, print and digital campaign that emphasizes the various obstacles that drivers face on the road.
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Ralph Lauren, Ferrari and Ungaro – News briefs
Today in luxury marketing – Ralph Lauren hits stock highs; Ferrari proves recession proof as ultra-luxury sells out: cars.
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Book excerpt: Why She Buys
Author Bridget Brennan discusses the difference between sex appeal and gender appeal in an excerpt from her book, “Why She Buys.” Please click here to read the entire story on Luxury Daily

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