Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Which mobile tactic will make the biggest splash in 2014? – Mobile Marketer

By
December 6, 2013

Please click here to sign up for Mobile Marketer for free

Which mobile tactic will make the biggest splash in 2014?
With mobile playing a bigger role in the overall media mix, beacons, retargeting and programmatic buying are expected to push the next phase of mobile marketing in 2014.
Please click here to read the entire story on Mobile Marketer

Razorfish exec: Brands need to get smarter on mobile segmentation
A Razorfish executive that spoke during a Mobile Marketer webinar yesterday said that marketers need to up their in-application segmentation efforts if they want to create loyal users.
Please click here to read the entire story on Mobile Marketer

Forrester: Marketers must prioritize mobile search as use increases
Marketers should take their mobile search investments more seriously now as 89 percent of consumers use a search engine on their mobile device.
Please click here to read the entire story on Mobile Marketer

Wireless carriers need to focus on both acquisiton and retention  
As competition increases, wireless carriers are stepping up price promotions and special offers to acquire and retain customers, but this could spell trouble for the operators down the road.
Please click here to read the entire story on Mobile Marketer

Mobile Minutes: Apple, Bitcoin, Samsung, Microsoft
Today in mobile marketing – Apple stock rises on report of China deal; Bitcoin boom spreads to iPhones with mobile-payment apps; Samsung and Fingerprint team up to create safe mobile apps network for kids; Here’s why Microsoft’s new mobile strategy will help it overtake Apple in 3 years.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply