Which mobile tactic will make the biggest splash in 2014?
With mobile playing a bigger role in the overall media mix, beacons, retargeting and programmatic buying are expected to push the next phase of mobile marketing in 2014.
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Razorfish exec: Brands need to get smarter on mobile segmentation
A Razorfish executive that spoke during a Mobile Marketer webinar yesterday said that marketers need to up their in-application segmentation efforts if they want to create loyal users.
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Forrester: Marketers must prioritize mobile search as use increases
Marketers should take their mobile search investments more seriously now as 89 percent of consumers use a search engine on their mobile device.
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Wireless carriers need to focus on both acquisiton and retention  
As competition increases, wireless carriers are stepping up price promotions and special offers to acquire and retain customers, but this could spell trouble for the operators down the road.
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Mobile Minutes: Apple, Bitcoin, Samsung, Microsoft
Today in mobile marketing – Apple stock rises on report of China deal; Bitcoin boom spreads to iPhones with mobile-payment apps; Samsung and Fingerprint team up to create safe mobile apps network for kids; Here’s why Microsoft’s new mobile strategy will help it overtake Apple in 3 years.
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