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What Twitter’s 3.1 Million NFL Viewers means for advertisers and competitors – Mobile Marketer

Author

Brielle Jaekel

nfl twitterWhat Twitter’s 3.1 Million NFL Viewers means for advertisers and competitors
cTwitter’s bid to capitalize on streaming video may finally be panning out, as last Thursday’s NFL game saw a 19 percent increase in viewers from the week before, further threatening traditional programming, but its lack of long-term viewing may prove ineffectual for advertisers.
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Procter & Gamble taps Tituss Burgess to star in digital-first video campaign
Procter & Gamble is testing out a video campaign that features Emmy-nominated actor Tituss Burgess on social media, before it reaches broadcast and cable airwaves.
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Wonderful Pistachios competes for marketing mascot fame on mobile
The Wonderful Company is spearheading the most expensive campaign in its history with the help of WWE wrestler John Cena and NFL star Richard Sherman.
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