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What Trump’s anti-net neutrality agenda means for marketers
Under a Trump administration, the new FCC head’s hostility towards net neutrality could be a blow to marketers, concentrating more power in the hands of ISPs and leading to an uneven digital playing field.
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Aflac targets music fans with Grammys-themed sponsored Pandora station
Aflac’s newest campaign sees the insurance company teaming up with Grammy nominee Brandy Clark for a social video campaign along with a branded Pandora station of Grammys-related music.
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Essence, Entertainment Weekly latest to join Snapchat Discover
Time Inc.’s Essence and Entertainment Weekly publications will be joining People Magazine in the company’s huge editorial presence on Snapchat Discover, further proving that media is not immune to the allure of the unique audience the platform touts.
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Hallmark eCards opts for fun romance through iMessage this V-Day
Hallmark is showing off its ability to keep up with ever-changing forms of communication, promoting its eCards applicatin through an iMessage integration campaign.
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