What are luxury marketers missing on mobile Web?
Consumers are increasingly turning to their smartphones over computers to browse the Web, so marketers must make an impression with mobile-optimized sites.
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Versace eyes millennials with Versus Web launch
Italian fashion house Versace is targeting entry-level consumers with the launch of its new Versus Versace Web site that offers content and ecommerce.
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Rolls-Royce sees growth in brand-exclusive bespoke service
Rolls-Royce Motor Cars is distinguishing its brand with the increased popularity of its bespoke service that allows customers to personalize the details and style of their vehicles.
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Leading Hotels’ Ritz London attracts consumers with Buckingham Palace access
The Leading Hotels of the World’s The Ritz London is appealing to consumers who have an interest in British royalty with an exclusive package for The Coronation Festival.
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Chanel, Hermès target international male readers of Bloomberg Pursuits
Chanel, Ralph Lauren, Lamborghini, Hermès and other luxury advertisers are targeting the readers of Bloomberg Pursuits, approximately 60 percent of whom reside outside of the United States.
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Kering, Cartier, BMW and Porsche – News briefs
Today in luxury marketing – Kering to make luxury leather goods in Serbia with state support; Cartier line inspired by Paris; Pininfarina and BMW collaborate on concept car; Porsche again staring down another $1.8B in hedge fund lawsuits.
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Testing mobile apps: QA can make or break project’s success
Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.
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