How luxury brands can translate Harrods’ localized strategy
London-based retailer Harrods has been spreading its localized marketing strategy via in-store and digital efforts tailored for affluent consumers, a strategy that can be translated to different markets if done carefully.
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Dior teases fall handbag campaign via social video
French fashion house Christian Dior is teasing its upcoming campaign for the Miss Dior handbag line with a black-and-white social video featuring longtime brand ambassador and actress Mila Kunis.
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Omnichannel buyers represent 71pc holiday sales: study
Consumers who expect and even require an omnichannel presence from brands are those that made up approximately 71 percent of gross sales last holiday season, according to the 2012 Holiday Trend Report from Epsilon.
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What are luxury automakers doing on mobile?
Mobile provides a platform for luxury automakers to interact with consumers in an environment where they can immerse them in the brand universe using applications, digital ads and modern technology as the most common tactics.
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Departures leverages arts initiative via awards program
American Express Publishing’s Departures magazine is strengthening its connection to the arts with an awards program that will let one artist travel to a selected destination and create works that will be featured in its print and online editions.
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Audi uses social video to plug new A4
Audi of America recently launched a new television commercial called “Chirp” designed to celebrate the arrival of the new 2013 A4.
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LVMH, PPR, Harvey Nichols and Dolce & Gabbana – News briefs
Today in luxury marketing – French luxury giants gain from priciest brands; Harvey Nichols to launch beauty bazaar; Laetitia Casta as new face of Dolce & Gabbana fragrance; The best and worst of July fashion magazines.
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How retailers can use QR codes to prevent showrooming
Today, 29 percent of consumers who use a smartphone to research a product while in a retail store end up buying the item from an online-only retailer, ClickIQ found.
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