Wet Seal fires up text messaging with rich media to better engage teens
Wet Seal is elevating its mobile messaging strategy with rich media, including images, video and social links, to meet the increasingly sophisticated mobile needs of its target audience.
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Heineken seeks to dial up local adventures in social campaign
Mobile plays a leading role in a new Heineken ad campaign rolling out this summer that invites consumers to text and tweet their way to discovering local adventures.
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Holiday Inn chooses all-digital campaign to reach new and existing customers
Hospitality chain Holiday Inn has launched its first digitally-led multimedia campaign that utilizes the power of brand advocacy by sharing its guest’s unique narratives in a series of Web documentaries.
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Fox News’ mobile traffic increases 20pc since optimization move
News source Fox News revamped its mobile Web site to an adaptive system mere months ago and has already seen a 20 percent increase in viewership.
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IBeacon implementation at Bonnaroo suggests future improvements for live events
Bonnaroo, an annual four-day music festival, spread more than 100 iBeacons across key ingress and egress points, campgrounds and main entryways this month to provide organizers and sponsors access to usage data following the event.
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