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Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement StrategiesBy
Mobile advertising, marketing and media are entering a new era of growth, spurred by increased consumer usage of mobile devices for media, content consumption and engagement with shopping, promotions, advertising and marketing.
In this free hour-long webinar on Wednesday, Dec. 2 at 2 p.m. ET, senior executives will offer proven mobile engagement strategies for driving traffic and sales in 2016 – a year that will certainly be vital for marketers who are trying to best reach their customers across channels and mediums. Gone are the days of a one-size-fits-all approach, and marketers must become familiar with what strategies and tactics will work and also the surprises that may lurk.
“What the coming year is certain to bring is uncertainty,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York. “Mobile’s steady maturation and increasing acceptance as part and parcel of corporate and personal life will cause a rethink in overall marketing and retail. In essence, marketers will have to rearrange the building blocks of marketing and retail outreach efforts.”
This webinar is one in a series produced by Mobile Marketer to inform and educate marketers on the ins and outs of mobile. Like its predecessors, the Dec. 2 effort will also focus on mobile’s role next year to drive traffic and sales to the relevant channels.
This webinar is sponsored by CodeBroker.
Date and time
Wednesday, Dec. 2 at 2 p.m. to 3 p.m. ET
How marketers can drive traffic and sales with proven mobile engagement strategies in 2016
What brands, agencies, publishers and retailers can expect in the year ahead
The evolving nature of mobile engagement
How mobile is changing the consumer
Lessons learned from 2015
Driving traffic and sales with proven mobile engagement strategies
Surprises ahead and how to act or react
Crafting strategy for next year
What not to do in mobile in 2016
Brett Leary, senior vice president for mobile and shopper innovation, DigitasLBi
Sahir Anand, vice president and principal analyst, EKN Research
Chantal Tode, senior editor, Mobile Marketer and Mobile Commerce Daily
Attendees to the webinar can request a copy of the deck.
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