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Weber seeks to increase purchase intent via mobile app

June 6, 2011

Targeting summer business, Weber is enticing consumers to learn more about its grill by offering recipes and the ability to create a shopping list to buy products in-store via a new mobile application.

The Weber’s On the Grill app features 280 recipes and 40 recipe for rubs, marinades and sauces. The app is available for free download in Apple’s App Store.

Fair Weber friend
The Weber app lets consumers create and share a master grocery list for their grilling recipes and take it to the store to buy.

The app organizes grocery ingredients by category and lets consumers add as many recipes as they want and features a simple check box that lets them mark off when they shop.

Additionally, consumers can share recipes and grocery lists with friends and family via email.

Consumers can browse recipes

Grill drill
The app also lets consumers learn essential grilling techniques and watch instructional grilling videos by celebrity chef and cookbook author Jamie Purviance.

Customers can also use the app’s grill timer that will ding and vibrate when the timer goes off.

Consumers can check grilling times for red meat, pork, poultry, seafood, veggies and fruit.

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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