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Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing – Mobile Marketer

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November 18, 2014

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Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing
With Walmart’s pledge to match Amazon’s prices this holiday selling season, dynamic pricing is in the spotlight, emphasizing mobile’s role in impelling brands to change prices on the fly to attract online shoppers looking for the best deal.
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ESPN SportsCenter app rebranding boosts mobile consumers’ power to choose content
ESPN’s renaming of its SportsCenter mobile application as “ESPN” puts a standard name on the network’s top mobile properties while reducing the number of apps in its portfolio and increasing users’ power to control their content choices.
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Travelocity urges consumers to leverage Thanksgiving travel apps
Travelocity is encouraging consumers to use Thanksgiving travel mobile applications to help with managing itineraries, flights and accommodations as part of its 2014 Thanksgiving Travel Survival Guide.
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IPhone 6 to benefit education system with ID capabilities
As Apple Pay aims to replace consumers’ physical wallets, experts believe the iPhone 6 will also serve universities by replacing traditional student identification cards that allow them opportunities such as on-campus access and laundry payment capabilities.
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