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Wally introduces yacht racing app in anticipation of continued market growth – Luxury Daily

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May 16, 2016

Maxi Yacht Rolex Cup 2015

Maxi Yacht Rolex Cup 2015

100pc of retailers worried about cyber security
As digital channels become increasingly important for retailers’ businesses, cyber security has jumped to the top of industry insiders’ lists of concerns.
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The ethics of luxury
British Prime Minister David Cameron last week committed the ultimate red-faced blunder as he pronounced Nigeria “fantastically corrupt” in a conversation with the Queen that was caught on microphone – just days before London’s anti-corruption summit.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Cartier drives attention for watch debut via interactive content
French jeweler Cartier is speaking to men who carve out their own paths in life for the launch of its Drive de Cartier timepiece.
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Privé Porter sells record-breaking Hermès Birkin for $298K
Privé Porter, a retailer specializing in rare and unused handbags, has broken auction house Christie’s record for the most expensive handbag ever sold.
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Foreign buyers take advantage of favorable exchange rates in stable Canada: report
Real estate advisors believe that foreign buyers purchase at least a quarter of Canadian luxury properties, according to a new report from Royal LePage.
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Wedgwood opens door to untapped audience via lifestyle magazine
British luxury home and lifestyle brand Wedgwood is proving its relevancy after 250 years with a contemporary content strategy aimed at a new generation of affluent consumers.
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Wally introduces yacht racing app in anticipation of continued market growth
Yacht manufacturer Wally is sailing uncharted seas with an industry-first mobile application.
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Maserati leverages polo popularity with social video series
Italian automaker Maserati has teamed up with Argentine sportswear manufacturer La Martina to showcase its ties to polo and expand its fan base.
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Marketers need to push for quality mobile content: Mondelez exec
NEW YORK – A Mondelez executive at the MMA Mobile Marketing Leadership Forum stressed how important quality is with mobile content, something the company discovered firsthand when a game developed for the Oreo brand originally saw only 14,000 downloads, but then leaped to 4 million organic installs after a game developer was brought in.
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Top 5 brand moments from last week
With brand happenings always under the microscope of consumers and critics, the luxury sector has an opportunity to make a statement and know it will be heard.
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Dolce & Gabbana, HBC, Ferragamo and Ritz-Carlton – Live news
Luxury Daily’s live news from May 13 – Dolce & Gabbana goes on holiday for city-based collection; HBC encouraged by digital sales growth seen in Q1; Eraldo Poletto to become Ferragamo CEO amid profits; Ritz-Carlton offers tequila lovers one from the vault.
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Paris retailers, Coach, red carpet jewelry and influencers – News briefs
Today in luxury marketing – Sunday opening proves elusive for Paris department stores; At Coach, it’s a new day; When it comes to red carpet jewelry, “elegance is refusal”; The industry has spent too much money on social media stars.
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Deconstructing GEICO’s ad in Architectural Digest
GEICO’s advertisement in “Architectural Digest” magazine represents for the company a leap from engaging a mass/premium target audience to engaging a class/luxury audience.
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