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Walgreens must show more in-store mobile savvy: analysis – Mobile Marketer

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June 22, 2015

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Walgreens must show more in-store mobile savvy: analysis
Walgreens has built a groundbreaking mobile strategy by preaching a wellness philosophy and anticipating customers’ needs, but it faces a challenge delivering the same level of mobile experience inside its actual stores, Mobile Marketer’s analysis shows.
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QSR chains find right marketing ingredients in mobile video
As Hooters makes its debut on Snapchat, more quick-service restaurants are turning to mobile-optimized videos to serve snackable ads to millennials and boost sales.
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Platform Pulse: Branded social shorthands a must-have for reaching millennials
The big takeaway from the news on the mobile platform front last week is that if marketers have not yet begun to test branded stickers, filters, emoji and other visual shorthands on social media, the time is now to jump in if they want to be at the forefront of a quickly growing strategy for connecting with millennial consumers.
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Buy buttons, location targeting advances are biggest mobile achievements so far in 2015
NEW YORK – Marketers must carry over mobile achievements made in 2015’s first half, such as buy buttons on social media and strides in location-based targeting, according to attendees at Mobile Commerce Daily’s Mobile Research Summit: Data & Insights 2015.
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Taylor Swift’s snub of Apple a jarring note for free music streaming
Taylor Swift’s refusal to put her most recent album on Apple’s upcoming music-streaming service could hand the maker of the iPod and creator of the iTunes music downloads library a setback in its efforts to remain relevant in the music business.
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Samsung sponsors Vimeo films to make a connection through storytelling
Samsung and video-sharing platform Vimeo have partnered to create a film series centered around the theme of communication to connect with consumers through a storytelling approach on social media.

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