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Marc Jacobs coordinates colors for consistency in advertising channels
U. S. fashion brand Marc Jacobs is thinking pink this spring with the release of its spring/summer 2015 campaign video and a fun, new paint job for the Mercer Street store in New York.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Hermès illuminates home furnishings with frisky feline video
French leather goods maker Hermès is shining a light on its lighting options with help from a troop of playful house cats.
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The Economist’s Tom Standage talks mobile strategy, apps and why he’s betting on subscriptions
The Economist, one of the world’s preeminent business publications, has always stood out from the crowd. It is printed in a magazine format and yet styles itself a newspaper. There are no bylines. There are plenty of opinions – all firm. And it yields no ground on subscription fees, both to new subscribers and old. One more thing: it claims not to be advertising dependent, even while that revenue stream is important to the organization.
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Lamborghini collaborates with suitmaker to create custom apparel
Italian automaker Lamborghini is expanding its offerings in a new collaboration with Italian suitmaker d’Avenza.
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Vogue opens its address book for City Directory content
Conde Nast-owned Vogue magazine is guiding readers to unique experiences in a host of fashionable cities through its City Directory travel guides, sponsored by Estée Lauder.
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Columbia Business School luxury conference explores technology’s impact on service
Consumer expectations are shifting due to a combination of altered values, technology and culture.
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Top 5 brand moments from last week
Brands have been using celebrities to advertise products for many years, and there are a variety of ways to take advantage of their star power.
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Pucci, Neiman Marcus, Tiffany and Land Rover – Live news
Luxury Daily’s live news from March 20 – Pucci welcomes new creative director; Neiman Marcus hosts Burberry personalization event online; Tiffany net sales, earnings up in 2014; Jaguar Land Rover responds to criticism with recall.
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Balmain, De Beers, Omega and Bal Harbour Shops – News briefs
Today in luxury marketing – Inside Balmain’s digital revolution; Discount trends, Hong Kong protests slow diamond sales growth: De Beers; Omega sees US as promising watch market amid Chinese slowdown; Bal Harbour Shops 50 years on.
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App agility: Why marketers need to empower employees with intelligent mobile apps
When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?
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