Hermès animates orange gift boxes to spark holiday ideas
Family-owned leather goods maker Hermès is counting down the days of December with an interactive gift guide that inspires affluent consumers to choose from its wide range of products for the holidays.
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Fendi hosts digital conversation to further launch Twitter profile
Italian fashion house Fendi hosted a Twitter conversation with accessories creative director Silvia Venturini Fendi and fashion blogger Susanna Lau of Susie Bubble.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Lower-priced auto lines affecting brand stature
Are luxury automotive brands running the risk of brand dilution by unveiling new models with low price tags?
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Berluti splashes around in behind-the-scenes video
French shoe maker Berluti is showing its more playful side with a behind-the-scenes video for its latest advertising campaign that was filmed in a swimming pool.
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Fortnum & Mason connects with consumers over gift basket heritage
British department store Fortnum & Mason is promoting its holiday hampers, or gift baskets, both on social media and on its ecommerce site to provide a glimpse into its heritage.
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Mercedes-Benz shows reverence for Nelson Mandela via short film
German automaker Mercedes-Benz honored Nelson Mandela, former president of South Africa, with a video that illuminates how a team of South African factory workers crafted a vehicle for the international hero following his release from prison in 1990.
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Hublot unveils $41K gold monochrome watch at Monaco ball
Swiss watchmaker Hublot is supporting gold’s resurgence in fashion and haute couture by designing a monochromatic watch using the precious metal.
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Van Cleef & Arpels touts diamonds with interactive content ad on The Cut
French jeweler Van Cleef & Arpels is generating interest in its interactive Diamond Breeze effort through a banner advertisement found on New York magazine’s fashion and style blog The Cut’s mobile Web site.
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Carlyle Hotel houses Sotheby’s Diamonds pop-up shop
Sotheby’s Diamonds set up a pop-up stop in The Carlyle Hotel, New York Dec. 6-8, to mark the last stop on a tour for its latest collection.
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Oscar de la Renta, McLaren, user reviews and luxury auto – News briefs
Today in luxury marketing – Oscar de la Renta and The Outnet: take two; McLaren sees China crackdown on luxury goods continuing, Porsche & Koenigsegg not scared off; There’s power in all those user reviews; The road ahead in autos: Luxury booms and incentives soar.
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