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Van Cleef & Arpels differentiates bridal app via lifestyle twist – Luxury Daily

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June 6, 2012

Van Cleef & Arpels app

Ferragamo first to tap the Louvre for live-streaming resort show
Italian label Salvatore Ferragamo is distinguishing itself from competitors by being the first brand to tap the Louvre museum in Paris to show its 2013 resort collection next week, also giving consumers a look inside with a live-stream on its Web site.
Click here to read the entire story on Luxury Daily

Barneys aims for foot traffic with Deste window display
Barneys New York is collaborating with the Deste Foundation for Contemporary Art to display a public art exhibit in the retailer’s windows at its flagship location on Madison Avenue in New York.
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Ulysse Nardin boosts sports appeal via limited-edition product, brand ambassador
Swiss watch manufacturer Ulysse Nardin is upping its appeal to timepiece enthusiasts and baseball fans by tapping Randy Johnson as its new brand ambassador, a partnership that will bring about a limited-edition timepiece called The Big Unit.
Click here to read the entire story on Luxury Daily

Donna Karan uses social style quiz for collection push
Donna Karan is pushing its Donna Karan New York, Modern Icons and Casual Luxe collections via a seven-question style quiz that matches consumers’ shopping habits to one of the label’s lines.
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Van Cleef & Arpels differentiates bridal app via lifestyle twist
Jeweler Van Cleef & Arpels is looking to increase its mobile presence and step up to competition with an application that acts as a size guide, catalog and lifestyle resource for brides-to-be.
Click here to read the entire story on Luxury Daily

Inspirato puts price tag on branded print magazine
High-end destination club Inspirato is widening the distribution of its glossy print magazine that presents consumers with photography and articles about travel and lifestyle topics at bookstore chain Barnes & Noble this month.
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Luxury spending, Four Seasons, bloggers and Fisker – News briefs
Today in luxury marketing – Finding new ways to separate the rich from their cash; Q&A: Four Seasons CEO juggles global expansion, WiFi; To pay or not to pay: A closer look at the business of blogging; Fisker recalls 19 additional Karma sedans for fire hazard.
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Moving from app cost per install to profit per install
Not all application installs are created equally, so how do you pinpoint which installs are valuable to your business and move the needle on revenue?
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