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Apple’s Reader View threatens marketers by hiding ads – Mobile Marketer

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October 31, 2014

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Apple’s Reader View threatens marketers by hiding ads
Apple is taking smartphone content consumption into its own hands with a new tool, explained in the Tips app, that hides Web page ads and removes all other clutter for easier reading.
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Honda mobilizes trick-or-treating with Twitter candy coupon
Honda is taking advantage of Twitter to surprise and delight consumers on Halloween via a one-day promotion built around an offer for free candy and spooky Vine videos.
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Microsoft teams with Starbucks, apps to stand out in wearables and health platforms sectors
Microsoft is aiming to differentiate its cloud-based Microsoft Health service and wearable Band in the highly competitive sectors of wearables and digital health platforms by supporting all mobile device platforms and attracting big brands such as Starbucks to sign on.
Please click here to read the entire story on Mobile Marketer 

Chicago Tribune app points to redefining of news delivery on mobile
Chicago Tribune’s launch of a mobile application that lets users cherry-pick news from specific communities and specific sports teams is the latest step in media organizations’ evolution as audiences increasingly gain the power to control their media choices.
Please click here to read the entire story on Mobile Marketer

Riot New Media Group tests new native ad feature Infinite Scroll
Brooklyn-based Riot New Media Group is testing a new native ad feature on the market, proving that native ads are of appeal to publishers big and small.
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