Unilever showcases multinational reach of emojis with Wall’s keyboard
Unilever’s ice cream brand Wall’s is putting itself at the heart of young adults’ conversations in multiple countries with an emoji keyboard that focuses on interactive brand engagement as opposed to interruptive advertising.
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MLB brings fans together with baseball-devoted social media app
Major League Baseball continues its efforts to provide fans with fully immersive digital experiences through a new mobile application named MLB Fans that acts as a social haven where users can connect with related content.
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McDonald’s unwraps social frenzy to celebrate all-day breakfast rollout
McDonald’s is celebrating the rollout of its all-day breakfast menu by enticing Southern California residents to post photos of their meals using the #AllDayBreakfast hashtag on Twitter or Instagram for a chance to win coupons and prizes.
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Rite Aid eases moms’ Halloween fears via social media
Rite Aid is targeting moms this Halloween on social media and through a mobile-optimized site where they can find tips, recipe ideas and other content for keeping on top of their busy schedules during the fall season.
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