Unilever is 2015 Mobile Marketer of the Year
Unilever’s ability to consistently churn out viral videos, quickly move on emerging opportunities and enthusiastically look beyond the banner ad proves that it grasps how to effectively connect with mobile users in a way that few others do, which is why it is the 2015 Mobile Marketer of the Year.
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Starbucks stirs holiday cheer via mobile-enabled cup decorating contest
Starbucks is driving a final bit of holiday branding awareness by asking customers to draw designs on the company’s red cups and upload images to Instagram or Twitter using a designated hashtag for a chance to have their artwork featured.
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Twitter’s patent for selfie drone creates opportunity for marketers
Twitter is tapping into the interest around drones and mobile video with a patent on an unmanned aerial device that takes photos and video, potentially opening an opportunity for markets to further connect with fans.
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Sprint taps Facebook Messenger as customer service goes social
Sprint is the premier telecommunications brand leveraging Facebook Messenger as a new social care channel with which it can respond to inquiries and provide real-time chat solutions to customers.
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