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Ulta Beauty uncaps shoppable mobile video for Bravo TV fans – Mobile Marketer

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Ulta Beauty uncaps shoppable mobile video for Bravo TV fans
Ulta Beauty merges mobile video content with commerce in its first multi-platform campaign, targeting fans of Bravo Media’s “Girlfriends’ Guide to Divorce” series with a memorable second-screen experience.
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Relevancy and geo-location are key in next years mobile retail: EKN Research
The future of mobile and retailer lies in geo-targeting to provide in-store customers with more relevant experiences, an EKN Research analyst said during a Mobile Marketer webinar yesterday.
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Prudential partners with MapMyFitness for 4.01K retirement race
Prudential is helping customers plan for a healthy future both physically and financially with a contest that leverages mobile fitness application MapMyFitness to drive interest in 401ks and running 4.01 kilometers.
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