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UGC and visual collateral potential answer to online fragrance sale woes: L2 – Luxury Daily

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February 24, 2016

Ferragamo spring/summer 2016 ad campaign

Ferragamo spring/summer 2016 ad campaign

Why are consumers not converting on mobile?
We all know the world is moving to mobile. But many mobile marketers feel like they have thrown a party and no one came. They have invested in mobile Web sites, applications and mobile ad campaigns only to be rewarded with miserable conversion rates. Where did everyone go?
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Europe’s luxury market supported by Italian fashion demand
As the historical home of the majority of luxury houses, Europe’s market accounts for nearly $83 billion of the personal luxury goods sector, according to a report by R&S Mediobanca.
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UGC and visual collateral potential answer to online fragrance sale woes: L2
Brands are still struggling to sell fragrances to consumers in the digital space, according to a new report by L2.
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Mr Porter flaunts key differentiators in spring campaign
As menswear retailer Mr Porter turns five, it is celebrating the services and characteristics that set it apart in its spring/summer 2016 campaign.
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Dunhill creates home online with editorial Web site redesign
British menswear label Alfred Dunhill is reaching more consumers globally with the launch of a new ecommerce platform.
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Interparfums reconfigures internal organization to better market share positioning
Interparfums Luxury Brands is setting an industry standard through a retooled internal strategy that relies on data mining and a dedicated, skillful sales force to best serve its license partners.
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Land Rover reaches for the skies with latest Virgin Group collaboration
British automaker Land Rover is thinking galactic to put itself on the forefront of technological advancement.
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Rue La La exec: App users require exclusive, sales-driving features
PALM DESERT, CA – A Rue La La executive at eTail West 2016 claimed that the flash sales retailer prefers giving its application users access to exclusive features, such as the ability to shop limited-time sale items before they are available on desktop, to boost loyalty and mobile sales.
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Valentino, La Mer, Fairmont and Lamborghini – Live news
Luxury Daily’s live news from Feb. 23 – Valentino signs 10-year licensing agreement with Luxottica; La Mer shares skincare tips through InStyle live chat; Fairmont names superlative suites to boost accommodation awareness; Lamborghini hires from Audi for CEO position.
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Cartier, Hugo Boss, Richemont and Rolls-Royce – News briefs
Today in luxury marketing – Cartier, Montblanc win court order blocking sites selling fakes; Hugo Boss cuts prices to try to revive weak China sales; Richemont confirms cuts of up to 350 jobs in watch division; Rolls-Royce to replace Phantom after 13-year production run.
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