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UDID breach highlights mobile tracking, privacy issues – Mobile Marketer

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September 6, 2012

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UDID breach highlights mobile tracking, privacy issues
While it is not entirely clear how many iPhone and iPad indentifying codes hackers may have gained access to this week, the news of a possible large-scale leak has reinvigorated the discussion around the need for an alternative to UDIDs.
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Windows Phone 8 earns mantle as third ecosystem thanks to Nokia 920
Nokia’s new smartphones built on the Windows Phone 8 operating system were launched yesterday with some unique features and a list of partners that includes AT&T, Groupon and Rovio, helping to insure Windows Phone 8’s position as the third mobile ecosystem going forward.
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Agencies still facing challenges with mobile
Nowadays marketers are increasingly allocating more money to roll out mobile services. However, agencies are still trying to understand how to best use the medium to deliver value to their clients.
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CNN expands mobile reach with Kindle Fire app
CNN has rolled out a Kindle Fire mobile application as part of the company’s continuous effort to make sure its content is available on as many platforms as possible.
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3.1 Phillip Lim bolsters print, outdoor ads with mobile scanning app – Luxury Daily
Luxury Daily today – 3.1 Phillip Lim bolsters print, outdoor ads with mobile scanning app; Condé Nast: Innovative, creative brands make best FNO events.
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Mobile Marketing Week Sept. 10-14: Register for events
Please register for the authorized events during Mobile Marketing Week Sept. 10-14 in various cities. The events celebrate mobile advertising, marketing and media.
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Creating a good mobile experience
One of the mobile user’s primary goals is to get information as quickly as possible while completing online tasks on the go.
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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at rimma@mobilemarketer.com.

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