Twitter’s out-of-market sports streaming, highlights series competes with network TV
Twitter is on track to become a significant competitor to major television networks with Major League Baseball and National Hockey League partnerships that bring weekly live-stream viewing for games to out-of-market fans and nightly sports highlights that tap trending data.
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Star Trek brings mobile advertising to the future with real-time video
Paramount Pictures generated a wide range of excitement for the premiere of its latest Star Trek installment with a new format of advertising, by producing on-site videos in little time for real-time ads on Google’s new platform.
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ExxonMobil goes full throttle with mobile video, fueling NASCAR engagement
ExxonMobil is investing further into its relationship with NASCAR to promote its Mobile 1 fuel with a unique mobile video campaign that continues its episodic comedy series and launches a live-stream of a virtual race.
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Eres outlines humorous poolside bathing suit hacks in social film
French swimwear label Eres is dishing out a dose of reality with help from model muse Caroline de Maigret.
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