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Twitter’s dilemma: protecting users’ safety vs. ad revenue concerns
Twitter is rolling out new features to protect users from abuse and harassment, but some might argue that these features do not go far enough, putting Twitter in a tight spot.
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Target’s sponsored Grammys song hosted by Spotify
Target is getting ahead of the Grammys excitement with an ad spot featuring a branded song from Carly Rae Jepsen and Lil Yachty that will be featured on Spotify along with a social media hashtag campaign.
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Oreo launches star-studded omnichannel campaign
Mondelez International’s Oreo is pulling out all the stops for its latest campaign, recruiting Shaquille O’Neal and Neymar for digital content that will stand alongside a social media activation.
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Total VR device shipments will reach 110 million by 2021: report
While the success or failure of the virtual reality market is still very much up to debate, a new report from ABI Research claims that its growth will come on the back of standalone apparatuses as opposed to mobile-reliant ones.
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