Ford exec warns marketers about mobile as isolation medium
NEW YORK – A Ford executive at ad:tech New York 2013 spoke about mobile’s role in alienating face-to-face conversations these days and the marketing implications with consumers glued to devices at all times of the day.
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Facebook exec pins mobile app install units as social ROI
NEW YORK – A Facebook executive at ad:tech New York 2013 defended the value of social media with the social media giant’s popular mobile application install ad units that help marketers prove return on investment.
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Tumblr exec: Leverage mobile native advertising to humanize brands
NEW YORK — A Tumblr executive at ad:tech New York 2013 said that brands should view native advertising on mobile as a way to interact with consumers in a natural and human fashion that fits in with the spirit of the site.
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Discovery exec: Second screen experience makes TV viewers more loyal
NEW YORK — A Discovery Communications executive at ad:tech New York 2013 said that the second screen adds to the TV experience with further engagement and ultimately makes viewers more loyal to a program.
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Mobile minutes: Superfast broadband, content marketing, Samsung, GPS
Today in mobile marketing – Superfast broadband: report reveals growing mobile demand; 10 steps to creating a mobile-optimized content marketing strategy; Samsung shows investors foldable mobile prototypes; Inertial sensors boost smartphone GPS performance.
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