Kering launches K magazine to showcase high-culture lifestyle
Luxury conglomerate Kering is taking its rebranding process a step further by weaving stories of its brands as well as high-culture into a new magazine styled simply as K.
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Top 10 luxury brand social videos of Q3
Luxury marketers used social videos to show consumers different aspects of brand personality while promoting craftsmanship, collaborations and new collections during the third quarter of 2013.
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Chanel promotes fine-jewelry collection with multi-layered Facebook campaign
French fashion house Chanel is promoting a portion of its fine jewelry collection through a Facebook campaign that displays new pieces inspired by the apparel and accessories brand’s camellia flower motif.
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Does the closure of museums, monuments halt Washington tourism?
Will the absence of nationally funded sites gash business for Washington’s luxury hotels, or are there ways to sidestep the harm caused by the government shutdown?
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Jaguar shows off innovative concept pieces, vehicles at Harrods exhibition
Jaguar Land Rover is embellishing the Wallpaper* magazine’s Handmade “Best of” exhibition until Oct. 22 at London department store Harrods with three concept cars and five collaborated concept pieces that embody the British automaker’s design aesthetic and technological advances.
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Trump Waikiki targets affluent travelers via ad push on New York Times app
Trump Hotel Waikiki, HI, is offering guests dining and spa credits and an overview of the property with a mobile advertisement on the New York Times application that seeks to propel mobile commerce.
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Burberry, LVMH, St. Regis and Aston Martin – News briefs
Today in luxury marketing – Burberry falls as chief executive warns on China slowdown; Brand-hungry LVMH seeks new niche as Vuitton flags; A St. Regis New York face-lift spurs a glamour campaign; Aston Martin losses widen on supermini crash.
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Powering ad campaigns across devices
The advertising industry has been closely watching the growth of mobile as a platform and eyeing innovations that will solidify its position as the ad delivery platform of choice.
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