Facebook engagement increases 100pc with multiple emails: study
Engagement on Facebook campaigns increases by approximately 50 percent when one related email is sent on the same day and by 100 percent with two emails, according to a study by Yesmail Interactive.
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BMW chooses social video for speed, agility display
BMW Canada has chosen social video that displays the speed, agility and performance dynamics of the automaker’s new M5 model, that it hopes will maximize the model’s visibility and play to its strength.
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Maserati offers exclusive sail-and-drive event in European ports
Italian automaker Maserati is inviting a select number of consumers to a new experience in Europe that lets attendees sail on the Maserati VOR 70 monohull and drive models in its current range including the new Maserati GranTurismo Sport.
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How to offer luxury hotel packages without diluting the brand
Packages and promotions from luxury hotel brands are fairly common, but some make the mistake of slashing prices in an attempt to hook guests, a tactic that could dilute a brand’s integrity.
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Four Seasons uses social contest to encourage summer bookings
Four Seasons Hotels & Resorts is getting consumers talking about their dream vacations while pushing its summer travel incentives that give guests a free night or hotel credit and a contest for a $2,500 gift card.
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Travel + Leisure emphasizes social media, mobile to maximize travel experience
American Express Publishing’s Travel + Leisure magazine is highlighting social media interactivity in its July issue in an attempt to keep in stride with the ever-changing travel landscape.
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Menswear, Facebook ads, Porsche Design and luxury Chinese hotels – News briefs
Today in luxury marketing – Online appeals to the male of the species; Facebook ads click for lingerie brands; Porsche Design BlackBerry P9981 launched in India, Canada; Luxury hotels in China combine art, accommodations.
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5 secrets of successful mobile app developers
Mobile application developers have never had it better – or worse.
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