Bentley COO: Strive to stay relevant, but never compromise brand DNA
NEW YORK – The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.
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Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution
NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.
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Luxury Daily’s Luxury Marketing Outlook 2013
Effective product differentiation, continued high-quality standards, careful distribution, holding the price line, tighter cuddling of the customer and smart marketing will ensure that luxury has another bumper year ahead.
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Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned
Register now for this free, hour-long webinar that tracks luxury marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
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Waldorf Astoria exec: Luxury is about convenience, choice, control
NEW YORK – A Waldorf Astoria executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that the status of true luxury is determined by convenience, choice and consumer control.
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Tourneau exec: Technology is key communication channel between customers, retailers
NEW YORK – A Tourneau executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that all technology should serve as a communication tool between consumers, sales associates and retailers.
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Forrester exec: 6 disciplines to boost loyalty via customer experience
NEW YORK – A Forrester Research executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that customer experience correlates to loyalty. Therefore, luxury marketers must create a tailored approach since it is rare for the same experience to work for multiple brands.
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Curation keeps mobile users engaged: Polar Mobile exec
NEW YORK – A Polar Mobile executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that publishers need to focus on curation versus creation to drive traffic and keep mobile users engaged.
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Luxury Institute CEO: Affluent millennials are target audience of the future
NEW YORK – A Luxury Institute executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that affluent millennials will be moving into the prime of their luxury consumption years as baby boomers are moving out.
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PPR, Dolce and Gabbana, European automakers and Facebook – News briefs
Today in luxury marketing – Further acquisitions ahead for PPR?; Dolce and Gabbana become billionaires amid global spending spree; Can European luxury automakers continue to count on US demand?; “It’s about time”: Facebook reveals new search feature.
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Why SMS marketing is not dying
Despite predictions of the decline of SMS, business-to-consumer text messaging continues to enjoy double-digit growth.
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