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Tourism organizations’ uninspired mobile strategies promise bad trip – Mobile Marketer

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February 17, 2015

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Tourism organizations’ uninspired mobile strategies promise bad trip
Despite many cities and states rolling out standalone mobile applications designed to ramp up tourism and awareness of landmarks, experts believe that they lack the full functionality needed to survive in the competitive travel space, although this may be mitigated by tapping beacon and geo-targeting technology.
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Coca-Cola Freestyle app treats Lady Antebellum fans with tour contest
Coca-Cola Freestyle, the branded solution that dispenses more than 100 different drink choices in participating restaurants, has joined forces with Lady Antebellum to give fans the chance to win backstage passes at one of country music group’s shows, an effort that relies on a collaborative mobile application to tell fans where the dispensers are located.
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Facebook rewards effective advertising by disclosing user-relevancy scoring system
Facebook’s decision to reveal how it judges the user relevancy of the ads it puts on its platform is the social networking site’s way of rewarding brands that take the time to create messaging that resonates with audiences, since the move could help marketers lower the cost of their ads.
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Q&A: How Expedia’s mobile focus has catapulted it to top status
Expedia’s dedication to connecting with consumers weekly via social media channels and growing focus on smartphone and tablet applications have contributed to its status as the juggernaut to beat in the mobile travel sector, suggesting that the brand will continue to move from strength to strength in 2015.
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Fifty Shades of Grey suits up on mobile to drive ticket sales
The premiere of Universal Pictures’ film Fifty Shades of Grey was supported with a social campaign that drove users to a mobile application and garnered hundreds of thousands of users while driving record-breaking pre-release ticket sales through Fandango.
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ESPN drops standalone SportsCenter app in push for mobile cohesion
ESPN is leveraging a revamped mobile application, featuring content from its SportsCenter program, and planning an overhaul of its mobile site in the spring to provide consumers with a cohesive and complementary experience across all digital channels.
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