Tory Burch encourages mobile shopping via free shipping offer
Designer Tory Burch is targeting high-end consumers via a mobile optimized site that offers free standard shipping on mobile orders until mid-October.
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Social media marketing is crucial to driving luxury sales
Word-of-mouth is a powerful driver of luxury purchases, because shoppers trust their friends, family and even strangers online to give them product recommendations far more than they trust advertising messages.
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Behavioral data is key to delivering personalized trigger-based offers in luxury retail: study
There is a growing realization that the best way to know what consumers want from a retailer is to enable ways for them to speak with the company directly, rather than trying to guess based on past purchase history.
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Maserati raffles off 2011 GranTourismo Convertible to support scholarships
The 2011 Maserati GranTourismo Convertible will be raffled off at an event held in Grand Central Terminal where it is currently on display on Friday, Oct. 15. Tickets for the raffle are $1,000.00 each and limited to 400.
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Diane von Furstenberg signs with id beauty to release cosmetic and fragrance line
Diane von Furstenberg has signed a partnership with id beauty to create her own cosmetics line and will release her first fragrance in 2011.
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Porsche, Facebook and Net-A-Porter – News briefs
Today in luxury marketing – Porsche curbs Facebook ‘threat,’ shields itself against spying; Net-A-Porter snaps up Koodos.com.
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