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Top mobile technologies to watch out for in 2013 – Mobile Marketer

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January 23, 2013

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Top mobile technologies to watch out for in 2013
It is evident that mobile has captured the attention of many top brands and technologies such as QR codes and augmented reality have helped paved the way. Now, marketers are looking for the next big trend that will drive customer interactions and ultimately sales.
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Google results suggest mobile, desktop CPCs are beginning to converge
Google reported that cost-per-click rates actually increased in the fourth quarter of 2012 compared with the third quarter, the first time in a year that they have done so. The numbers suggest that following a period of mobile weighing down Google’s financial results, the tide may be turning.
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Red Bull relies on mobile to accumulate YouTube views
Red Bull is marrying its mobile and social efforts with a new advertising campaign that urges consumers to think outside the box on what inspires them.
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Mobile drives 23pc of paid search clicks: study
Although mobile represents less than a fourth of paid search clicks, smartphone and tablet search clicks have grown 89 percent year-over-year, according to a new study from The Search Agency.
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Crock-Pot cooks up voice-activated recipes app for added convenience
Popular slow cooker brand Crock-Pot has introduced its own voice-activated mobile application to make creating a meal even more convenient by enabling users to easily access 250 recipes.
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