Top 5 luxury gift guides for the 2013 holiday season
For the holiday season luxury marketers sought to keep retention levels high by creating whimsical and nostalgic gift guides that achieved differentiation through seasonal animations.
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Mr Porter uses children’s character to promote holiday dressing guide
Online menswear retailer Mr Porter released a short video based on the beloved British children’s book and television series Mr Benn, to appeal to consumer’s nostalgia during the holiday season.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Burberry taps budding stars for spring campaign to attract younger audience
British fashion label Burberry cast a crop of young British stars in its spring 2014 print advertising campaign to bring its classic style to a younger generation.
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Jaguar parodies Mercedes’ dancing chicken commercial
Jaguar USA took aim at Mercedes-Benz’s recent Magic Body Control television spot with a jocular commercial that pits a chicken against a jaguar.
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St. Regis Aspen closes out Piaget Snow Polo season with mural unveiling
The St. Regis Aspen Resort is highlighting its affinity for polo Dec. 19-20 by acting as the official hospitality partner for The Piaget World Snow Polo Championship, the final stop on the 2013 circuit.
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Louis Vuitton, Gucci pique last-minute purchase ideas in January Vanity Fair
Louis Vuitton, Gucci and Dior looked to Condé Nast’s Vanity Fair’s January issue in a final attempt to promote current collections as the holiday shopping season comes to an end.
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China, Neiman Marcus, Audi and WeChat – News briefs
Today in luxury marketing – Luxury market cooling down; Acquisition costs lead Neiman Marcus to loss; Audi to boost spending on cars, plants in bid to catch BMW; Selfies, puzzles and quizzes: The top 5 WeChat luxury campaigns of 2013.
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