Top 10 mobile social initiatives of Q2
During the second quarter of 2015, brands such as Macy’s and Frito-Lay’s Doritos leveraged a range of new social media approaches to connect more personally with mobile consumers and promote products in creative ways.
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Oreo indulges on mobile for slimmed-down cookie
Mondelez’s Oreo is focusing on mobile to promote a new, thinner cookie meant to retain customers who may have grown out of the brand’s traditional offering, leveraging a mix of social to distribute free samples, a mobile microsite, video and humorous guidelines for how to eat the new cookie.
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Car brands like local lanes in nascent mobile marketing push
Car brands such as Toyota and Honda are giving the decades-old notion of local marketing a mobile-age spin with location-based strategies that deliver more engaging, personalized and contextual experiences than static banner ads.
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Line displaces WhatsApp, Facebook Messenger as fastest-growing messaging app: report
Messaging and social entertainment application Line has overtaken Facebook Messenger and WhatsApp as the fastest-growing mobile messaging app, but the rivals’ big followings raise questions about the upstart’s ability to sustain its lead, according to a new GlobalWebIndex report.
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SeatGeek channels 50pc of spend into mobile to reach millennials
Sports and concert tickets platform SeatGeek is spending approximately 50 percent of its advertising spend on mobile, proving that booking excursions on personal devices continues to gain traction among millennials.
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